How to sell my website? Discover where and how much your website is worth!Posted by lalithram on September 18th, 2019 Are you considering selling your website? Selling a website is an art in these times; this process involves much more than putting a price on your company on the Internet; you must turn your website into a profitable business, with a lot of traffic and generating profits. There are many factors to consider! I give you a step-by-step guide to put a realistic price and know how to sell your website. Do you have 'that spark' of a seller on fire? You should know that selling an online business and its respective website, or any other project on the Internet, may be the easiest thing in the world. However, not all are those that sell digital companies, they have the necessary knowledge for the art of sales and less in the online world! What should I consider if I want to sell my website? Selling a website is not like selling encyclopaedias! A little more knowledge is required. To give you an idea, your sweet and cunning words of a traditional seller will not be enough, but the numbers are the ones that will speak for you; You need to verify the level of optimization of the Web, its statistics of visits and conversions, determine what its approach is and define what economic value you expect to obtain for it. Anyone can sell their website, but few achieve a good selling price for their website and Internet business. Therefore, if you expect to obtain a fair and attractive offer when selling your website, then you should follow some tips to increase your chances of doing so. Like most, do you want positive results in a short time? You should know that a good SEO Web positioning will help you to get potential buyers quickly, so it may be convenient for you to start the sale of your Web project with a little professional SEO help. There are many SEO strategies that from Explore we can apply in your business to increase its value and improve its presence on the Internet, so do not hesitate to ask us for help. And now, without much detour, I leave this simple guide to know how to sell your website and reach the perfect offer. Before you start, do you know the value of your business? Knowing the real value of your business is key to knowing how to sell your website. Although it sounds logical, putting a price on a Web page can be very complex, especially when you have no idea what aspects investors evaluate or what potential buyers rely on to determine an exact figure.
A smart investor will compare your website with similar ones that have already been sold, and so you can define the price of it. Also, it will study what profits that online business can leave in the short and long term, so if your Web is promising for him, do not doubt that in a short time you are shaking hands. Otherwise, you have to start working as soon as possible to turn your website into an attractive, promising and profitable business. Know who you will sell your https://www.gsswebtech.com/ website and how to conquer it As I said at the beginning of the post, not anyone, no matter how much seller skills you have, can successfully sell your business on the internet and, in my years of experience, I am convinced that one of the main reasons that avoid closing a satisfactory sale, It is because who sells does not know its buyer. When you try to sell your website you will find different buyers and investors, so your offer must be specific to each of these. Every good seller must know his audience, because that way he can create a strategy to conquer it . There are several types of buyers on the internet, and getting an ideal deal with one or the other will depend on the state of your business. When you auction your business, you will have to deal with different buyers and investors, so you should design a specific offer for each one . I show you what kind of buyers you can come across. Traditional entrepreneurs : this type of buyer is the one who has just left behind his physical company, for example, a traditional store at street level, and will debut in online business. You may want to scale your already successful local internet business. Inexperienced buyers : they are those who are starting in the business world and are going to buy their first Web page. Entrepreneurs online: they are entrepreneurs who already have experience buying online businesses. They have already gone a long way closing deals and know perfectly what they are looking for and how they are looking for it. In general, they are demanding and punctual with the aspects they seek and value on a Web page. Private equity firms : these are important firms that are looking for investment opportunities. Of course, this type of buyer is focused on making large injections of money, to achieve large profits, so it points to promising websites that already enjoy good dividends. We conquer the Internet together by positioning your website on top of Google! Without trap or cardboard; We develop realistic web positioning campaigns in Google (SEO), with our feet on the ground, true to your company and real goals. Do we talk about your website? Make your business profitable, before selling it The idea of investing in something is to be confident that you will make a profit , right? Unless someone is the most lousy investor in the world, who will then invest in an unprofitable business. I do not say that all investments have to be successful from good to first, but for the recipe to have a chance of curdling, it is necessary to be sure that the success rate is high . These possibilities are low (or almost null) when you have an unprofitable website, with a low conversion rate and very bad traffic. Before deciding to sell your website, you must make it a profitable business, work to increase your Internet presence and improve your conversions / sales. Many of these objectives, you will achieve with a good SEO and a little online marketing strategy, but with effort! If you ignore me, you may get a buyer for your website today, but believe me, it will offer you a low price, much lower than your actual sales possibilities. Build an attractive, modern and interesting website There are several ways to create a Web page, but few are the ones that really make a Web successful. At this point, nobody wastes time on an insipid, boring and outdated Web. To get your audience to commit to your content, design an effective conversion funnel and gain authority, it is vital that what you offer corresponds to what you show. It is not enough to have a Web page, but you have to have the best. An interesting, eye-catching (in the right way) and modern Web page is more profitable than the generic Web pages you get around the corner, so don't ignore that to achieve success with your Web page, you most likely need experts in designing web pages , and ask us for help! Do not ignore mobile users The mobile searches are standard at the time, and no, they will not disappear! More and more people are searching, buying and hiring services through their mobile devices, so it is not time to ignore mobile users, especially if you want to sell your website at this time. If your website is mobile first and is optimized for mobile searches, you take a step forward to get a juicy offer to buy on your website, as potential buyers value what Google values, and within this is to be compatible for mobile devices. In fact, today I would recommend that you not only focus on mobile searches, but also on SEO for voice searches, remember that today people want everything fast and without a click. How to sell my website? Discover where and how much your website is worth! Follow the example of other successful sales I always worry when I hear people say that they don't need to look outside their windows, to achieve success. It is not that we have to copy what others do instead of executing our own ideas, but I assure you that, by observing our competition, we can always see something that can be useful to us. What I am trying to tell you is that you can get good ideas to know how to sell your Web on the internet if you take a walk through some Web pages that managed to close good sales deals. Research a little about their tactics, their ways of auctioning, the information they showed, etc. This data could help you to correctly track your process of selling your website. If it worked for them, why not you? Sell your business because it generates money In recent years, the blog boom to monetize and make money conquered the internet, but only a (low) percentage of them achieved success. What followed? As a domino effect many blogs and websites for sale appeared, as some 'fans' were looking to recover the investment made, but without getting their job! Why? Because nobody buys a website that does not generate money; you should sell your website only when it generates money, otherwise trying it is just a waste of time. Try to make your internet business produce monthly profits, and when you achieve it, and this is constant, start the process of selling your website. Optimize your earnings before selling I'm still on the same spot as the previous point; If someone is interested in selling their website and getting maximum value for it, they should focus on building a high-level Web, which brings us to the point of optimization and Web positioning. You need to try several strategies and ways to maximize your earnings before putting a price on your business. Try to change the location of advertising on your website, leave more creative ads, improve content, and design a more persuasive call to action (CTA), in short, several types of strategies that increase profits. All these small details make a difference when it comes to winning profits. Optimize your business and how to monetize it, is an aspect that the investor will value before making an offer. Having a bad optimization or not having any will make business be seen as a 'losing horse' and, anyone who may be interested in your website, will offer you a price well below its real value. If your business has time on the internet and is not optimized, I invite you to invest in SEO for several reasons, and improve it as soon as possible, when you close the sale you will thank me! Perform performance and profitability tests before selling Thanks to heaven, we don't go through the labyrinth of blind optimization, but there are ways to test the strategies we apply and verify whether they are functional or not ; Make performance and profitability tests before selling, it is a plus that you should not miss to achieve an optimal offer. Do all the tests that are required until you discover what type of advertising attracts the most traffic, what content gets the most conversions, what products are the most viewed by the audience, which CTA is best received, etc? These aspects can leave you big dividends, and they are easy to prove by means of the A / B tests or tests, an excellent way to evaluate the elements of your Web. For this type of test to work, you will generally have to do several, so I encourage you not to give up on the first one; persevere, and test all the elements of your website as necessary. Discovering what works and what does not yield is vital for profit. SEO metrics How to measure your website's SEO in 10 minutes? Statistics next, highlight the strengths of your business You must be astute to offer your website. I do not say that you lie or overvalue your website to get a juicy offer and close the deal. No, I don't talk about that, but I ignore for a moment the heap of web statistics that people usually give preference to. Instead, I invite you to highlight the strengths of your business to the person interested in buying it. Talk about the type of traffic you get and where it comes from, unique visitors, the value of each visitor, the conversions you get, etc. This type of data is more useful for a buyer, than a series of statistics that anyone can easily obtain online. If you still wonder how to sell your website, I assure you that it will not be cramming your potential buyers with Google Analytics statistics. Web platforms where you can sell your Web There are several platforms designed to sell and buy Web pages and online businesses, but each platform specializes in a specific type of business, which means that you must be astute to sell your Web page only in those where you can find real potential buyers. Here are some sites where you can sell your website: Brokers or intermediaries A broker is an intermediary platform that helps you with the whole process of buying and selling your business. It works similar to traditional goods companies, where those in charge of your sale are responsible for managing all aspects of it, which means that a professional team will take care of all the treatment, including the price, the sale agreement and the Evaluation of the relevant aspects of your website. In general, such platforms, such as Digital Exits, specialize in businesses that generate between $ 100,000 and up to $ 5 million per year; which means that it is suitable for very successful businesses and with an optimal growth trend. Auctions The auction platforms are perfect for those who have businesses that are worth a maximum of 20 thousand dollars. This type of website is very popular because it offers a convenient and simple way of selling or auctioning, and each interested party can offer the amount of money they consider appropriate, based on the information you provide. There are many platforms for auctioning Web pages today, but two of the most used is Flippa or Sedo . Markets They are those sites that work as if it were a classified ads section of a traditional print newspaper. Its biggest advantage is that it allows you to design the list of features of your website and publish the ad. Right there, on the platform, you will be able to know the offers you are getting, One of the best known platforms of this type is BizBuySell. Markets are useful for small businesses, which do not exceed 100 thousand dollars. Investment banks They are the best option for successful businesses, which are at the top of search engines; which means that they generate very large profits, of more than 5 million dollars per year. An investment bank that has gained much popularity on the internet is Founders Advisors. Sell directly to your network If you believe that none of the types of platforms I have mentioned work for you, then you can make a direct sale of your website, which means selling to a friend, an acquaintance or someone within your niche who is interested in buying . Specifying a sale directly is an excellent option, and lightens the process. If you have a high-level Web page, you will have no problem getting a buyer soon. I assure you that if you have time reaping successes and profits, someone close to you could have been keeping an eye on your website. Test the ground, and discover who longs to take your business. Become Visible! Start climbing positions on Google! Do you want your potential customers to find you before the competition when they search for your products or services on Google? Let's start then! Conclusion: How to sell your website? Making it successful before selling it! Do you remember when Facebook was released? Soon its creator had juicy offers on the table, and even Facebook had not shown the success it achieved over the years. This was because, the experienced eye of the big investors, he saw that Facebook was a scalable company with a very high level of growth, and they were not wrong! I mean, I'm not leaving you with the burden that your website should be like Facebook before selling it, but I do want you to understand that you must offer something that is promising for the investor. Find out what makes your business different, and exploit that potential. The best way to sell something, fast and getting an attractive offer, is that 'that something' is useful, productive and interesting; And it is no different with online business. Nobody wants to buy scrap online! Those who are considering the idea of being able to sell their website should focus on making it profitable, scalable and leave profits. Optimizing your online business, maximizing your profits and selling it on the right platform, can make a difference to attract the buyer and the attractive purchase offer. It's not just about having thousands of subscribers, generating organic traffic and appearing on the first sites of the Google results page, but about being profitable over time. Do not spend much time thinking about ' how to sell my Web' or ' how much my Web is worth ', better focus on taking care of each of the aspects that I have indicated here, and you will notice that in a short time you will be ready to obtain benefits for the sale of your website and your business. Your current success defines your future earnings. Has this article been useful for you? I hope I have helped you clear your mind and give you direction so you know how to get a perfect sale offer for your business, so I invite you to share this post with your friends on social networks, so that we can help others. Like it? Share it! |