How SEO works

Posted by Gautam Sharma on September 20th, 2019

One of the most asked quires by clients is how SEO works in the digital marketing world?

It is best for one who is starting a new business, developing websites or redesigning websites. SEO which means search engine optimization helps you to connect more with your clients and also to rank your business in digital marketing.

It’s not necessary that you must be an <a href="http://www.gautamseo.com">SEO expert</a> to start an SEO business; you can still start by making little positive effort to start search engine optimization. You need to research and have little knowledge about SEO under your belt; you can improve in your business with rankings.

Here are some of the process about how SEO it really works which will help you to understand SEO quite easily

On-site search engine optimization elements

On-site SEO elements are master piece of how SEO Works on your site. You may see experts who talk about link building, yet link building without befitting on-Site SEO, will not be as convincing. There are two main onsite components –

Title tag and Meta description

The title tag updates search engines about what actaully matters to the page. It must have maximum 70 characters and link your business or brand name, to related keywords that identify with that particular with your page as it is. These tags are placed close to the top point of the HTML code for a specific page.

 The Meta description gives search engines more knowledge about what really matter to your website. There is still a civil argument about whether Meta descriptions can help with keyword in rankings websites. In that case, you need to choose your Meta description according to your target audiences that connect the page’s basic keywords, as this would be visible in search results of search engines.

Unique and relevant content

Content is king of all. If you have relevant and attractive content, you might attract links that your content need but content needs links to boost the site’s ranking in search results and to help drive traffic to your site.

Choose a static URL address.

 Two types of web addresses: static and dynamic.

  1. A static URL looks like your-domain-name.com/category/the-best-seo-practices
  2. A dynamic one can look like your-domain-name.com/category, search engines can easily identify both of the URLs.

For example, if you have a blog on WordPress you can see that a default URL address of a specific post is dynamic.

When the ‘publish’ button is clicked, WordPress will automatically convert it into a static address. And it will pick random keywords from the blog’s title. In SEO you can edit URL name yourself according to your content.

Backlinks

Having quality content may strengthen your websites/business but having backlinks will add extra points to your site, only if you have quality backlinks. Building backlinks by submitting monthly or twice a month press release on any exciting company, and connecting with blogs in your site to see how you can collaborate your work to get a backlink from their website. Try to get the best possible product site you can, so that people get what they want from your backlinks.

 

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Gautam Sharma

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Gautam Sharma
Joined: September 20th, 2019
Articles Posted: 3

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