Digital Marketing Software Market Competitive Landscape & Strategy Framework

Posted by Ashish on September 20th, 2019

According to a new market research report ”Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets™, the digital marketing software market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period

Growing social media and popularity of mobile advertising with increasing number of mobile devices are main drives of the market. Moreover, the growing adoption of digital marketing software by Small and Medium-sized Enterprises (SMEs) is expected to drive the market during the forecast period.

Browse 79 Market Data Tables and 38 Figures spread through 143 Pages and in-depth TOC on "Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022"

Major Key Vendors:

Major vendors in the DMS market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany),, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Social media advertising software is expected to be the fastest growing software in this market. Social media advertising is a big platform and has been booming since the inception of social and professional networking media, such as Facebook, Instagram, YouTube, Skype, Google+, Twitter, and LinkedIn. They have introduced newer ways of connecting to the consumers. Building strong brand image among varied target groups of customers by utilizing digital content is a major factor that is aiding the growth of social media advertising software.

The consumer goods and retail vertical is expected to be the fastest growing vertical in terms of adoption of DMS solutions and services during the forecast period. The consumer goods and retail vertical consists of companies that generate and commercialize goods and services to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers. The consumer goods and retail vertical is expected to provide growth opportunities for DMS vendors, as the vertical needs effective solutions to build long-term relationship with customers, engaging more number of customers, making decisions based on feedback from every customer, and for expanding demographic reach.

Cloud-based deployment of DMS solutions is preferred by most of the organizations and is expected to be the fastest growing deployment model during the forecast period. The cloud-based deployment model permits users to access the software from anywhere on any type of devices, such as personal computers, laptops, smartphones, and tablets. The cloud adoption offers easy deployment, minimum cost, easy upgradeability, accessibility, and no requirement of initial capital outlay for purchasing the software. The cloud-based deployment model offers higher agility than the on-premises deployment model. As a result, many verticals, such as Banking, Financial Services, and Insurance (BFSI), healthcare and life sciences, government, Information Technology (IT) and telecom, consumer goods and retail, energy and utilities, transportation and logistics, and manufacturing are increasingly adopting cloud-based DMS solutions.

The Small and Medium-sized Enterprises (SME) segment is expected to grow at a higher CAGR during 2017–2022. The DMS solution allows small enterprises to expand their reach among customers at a low cost, improves conversion rates, and helps to generate higher ROI from digital campaigns. The ability of DMS solutions to create brand recognition, and fast interaction between a customer and an enterprise can significantly enhance an enterprise’s ability to record the revenue growth.

Asia Pacific (APAC) is expected to be the fastest growing region in the DMS market. The high growth rate in APAC is attributed to the increasing technological adoption in India and China. Furthermore, in APAC, organizations have started believing that digital marketing can provide a competitive edge over others, can offer better communications between customer and company, and can help to create a strong brand image leading them to transform legacy marketing strategies to digital marketing.

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Key Target Audience for Digital Marketing Software Market:

  • Value-Added Resellers (VARs)
  • Digital Marketing Software Providers
  • Research Organizations and Universities,
  • Consulting Companies
  • Cloud Platform Providers
  • Investors and Venture Capitalists
  • Technology Providers
  • Suppliers, Distributors, and Contractors
  • End Users/Enterprise Users

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Joined: September 20th, 2019
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