8 Biggest Mistakes You Are Making with Your Facebook Ads

Posted by David on September 22nd, 2019

Are you considering starting an ad campaign on one of the top social media platforms? Well, there are over 3 million Facebook advertisers, who are all trying to get users to buy their products and services! Facebook advertising agencies are there to make sure your business is doing everything it can to stay relevant to Facebook users and create meaningful ads that will bring your business more customers every day! To make sure you are on the right path to success, you need to avoid these simple mistakes that many companies are making. 

Targeting the Wrong People

When you decide to sell a product or offer a service it is likely that you want to target a certain audience. Whether you are targeting a certain location or demographic, you should always have a specific audience in mind. Having this audience is going to provide your potential customers with your products and services that are likely relevant to them. For example, You own a small business in a small town in Florida, so you are going to want to show those people the ads and not necessarily people in New York. To know what audience, you should choose to see your ads, you need to do some research first.  

Not setting a clear goal

To be successful with your Facebook ads, you need to set a clear goal. Some goals that you possibly might want to reach would be to gain new customers. Well, your Facebook marketing strategy wouldn’t be to target people by their connections to your page because those will be people that you already have attracted. Another goal would be to receive more “likes”, but this isn’t always the best goal option because a like doesn’t mean anything unless they are going to become a customer. Not setting a clear and reasonable goal is just going to waste your valuable advertising budget and not bring in revenue. 

Attempting to Target Too Many People

Targeting too many people with your Facebook ad will end up being costly and a waste of time. For example, you may not want to target everyone in the entire state of Florida for your little hometown store, but rather people in a closer proximity because it is unlikely that someone will travel for hours to purchase something, after they had seen an ad for it. Targeting too many people might get you likes, but will it get you sales? It is important to really focus on the audience that you had in mind when you set your goal. 

Not Testing

You wouldn’t start selling a product or offering a service without testing it first, would you? Well, I hope your answer was no! Testing your ads before you unleash them to your targets is a must! Testing your ads can eliminate the ones that don’t seem to grab your targets attention and keep those that spark up good conversation and reel in customers. 

Not Running Enough Ads

When testing your potential ads, you may want to test more than just a few to see what really works. Just because one ad does better than another doesn’t mean it will do better than the third. Typically, you might want to run at least three ads, so you can compare with more meaningful data. Also, make sure you wait for enough interaction with your ads.

Failing to Utilize Placement Options

Did you know that you can choose where your audience sees your ads? Yes, that’s right, you can choose to have your ads shown on the targeted users news feed, in-stream videos, right column, in their suggested videos or in instant articles. It might also be a good idea to choose a few and see what generates the most clicks or other interactions.  

Using the wrong ad type

So there are more than just plain visual ads and you want to make sure you are choosing an ad that fits your purpose. Some ad types include, offer ads, video ads, lead ads, sponsored ads, dynamic ads and canvas ads. To make sure you aren’t using the wrong ad type, a Facebook ad agency will help you design a creative and innovative ad that is right for your ad campaign!

Neglecting to Track Conversation

If you are running an ad, you want to know what people are saying about it, right? This also relates to testing. Let’s say you roll out an ad and you think it is great, but it’s bringing a lot of controversial or negative conversations. You may want to know that people are reacting negatively about the ad and perhaps go back to the drawing board. If you track the conversations and there is positive feedback, then you are going to want to roll with that ad and engage in conversation with your potential customers. This can be done by using a Facebook ad company to help you create brand awareness, new customer acquisition and retention.  

It is important for companies like yourself to not dive in blindly and just try to advertise without a plan. Not setting goals, targeting to the wrong people, targeting to too many people, not testing, not running enough ads, not using proper placement, using the wrong ad type and not tracking conversations are just some of the biggest mistakes companies make when advertising on social media. These mistakes can be avoided altogether by having a Facebook ad agency help you manage your Facebook advertising needs!