Incredible Benefits Of Using A Chatbot

Posted by mokshattri on September 24th, 2019

Chatbots are gaining more popularity in the marketing industry and this is because they are bringing a new way for businesses to communicate mainly with the world and most importantly with their customers, riding on the exploding popularity of messaging apps. Adopting the chatbot development agency will give you a major advantage as a marketer over competitors.

Here are out of so many advantages of using a Chatbot;

Improved Customer Service:  A survey shows that 83% of online shoppers need support during shopping. So, your customers may require always help to try to understand which products fit mainly their needs/budgets any time of the day. A chatbot will provide real-time assistance like a salesperson in a real store; offer an interactive communication where they also ask questions to understand the real problem. 

Better Engagement:  It is always important to keep your customers engaged with your brand and this is why companies are using social media marketing. Engaging customers through social media will increase your sales by 20% to 40%. Hence, while this sounds good, a chatbot will definitely add to the experience because a character-driven experience to the customers helps in better engagement.

Cost Savings:  Implementing a full functioning chatbot is way cheaper and faster than creating a cross-platform app or hiring employees for each task. Since chatbots are mainly automated solutions, they allow organizations to handle many customers at once, and simultaneously. 

Monitoring Consumer Data and Gaining Insights:  Chatbots are always great tools to communicate with customers. So, with the feedback they collect through simple questions, you can make improvements on your services/products, you can also them to track purchasing patterns and consumer behaviors by monitoring user data. 

Rapid and Increasing Growth in Messenger apps:  65% of smartphone users don’t download new apps in a month. Since users always have their core apps such as Facebook, Whatsapp, Messenger etc, they hardly download new ones. Therefore, always integrating your own chatbot into one of the popular platforms that your customers basically use daily, can be better than building a new app by saving money and time (take your product/service to where your consumers are spending their time). 

Users are mainly spending more time on messaging apps like Messenger, Whatsapp, Skype, WeChat, and others. Using a Chatbot development agency in messaging platforms allows brands to interact personally.

Messaging apps will always soon leverage technologies such as chatbot to deliver smarter and better engagement with the customers. So, when used in the right effective way Messenger apps can leverage business.

Hence, the biggest advantages of chatbots include being able to reach a broad audience on messenger apps, as well as the ability to automate personalized messages.

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mokshattri

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mokshattri
Joined: August 6th, 2019
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