Amazon Listing Best Practices To Help You Grow Your Sales

Posted by Riana Mitt on September 24th, 2019

While listing your products on Amazon is easy, surviving the rapidly increasing competition is not. There are in fact millions of products listed, waiting to grab the customers' attention. Well, luckily for you, there are some Amazon listing best practices that could help you cut through the noise, encouraging your customers to sit up and take notice. And the very same practices, when backed by Amazon listing optimization services, will ensure that you drive more sales. A win-win! 

Optimize Your Product Page 

Optimizing your product page is one of the most crucial things, which should not be overlooked, come what may. You need to take care of a few things while doing so, such as: 

• The product’s title. It should be short, attractive and in adherence to the word limit i.e. 80 characters.

• Product descriptions should be descriptive and optimized with the usage of the right keywords. You must also include various benefits that your product offers. 

• Leverage bullet points to give a brief about your product. It should include at least 5 bullets telling the benefits of your product. 

• Employ high-quality, eye-catching images to intrigue buyers, convincing them to make the purchase there and then. 

• Also, price your product realistically keeping in mind your competitor’s pricing.

• Last but not least, do encourage your customers to give feedback.

Bonus tip: Amazon data entry services can help you a great deal when it comes to optimizing your product page.

Aim For The Buy Box

Approximately 82% of Amazon’s organic sales happen through the buy box. Thus, it is really important to aim for the buy box to skyrocket your conversion rates. But, winning the buy box is not a child’s play, it requires foolproof store management and efficient product delivery. Some of the important practices that you can follow are listed below:

• Subscribe to the professional seller account

• Ask your customers to review the product post-purchase

• Keep your inventory in check

• Price your products competitively 

• Opt for Fulfillment by Amazon to offer quality customer services

Opt For Paid Advertising 

One of the most effective ways to promote your product listing is through sponsored ads. Use pay-per-click (PPC) ads to drive traffic to your product page. In fact, ads can help you build brand identity and promote multiple products. 

Prior Research Is A Must

Before you list a new product on Amazon, it is important to conduct thorough research on various aspects. This should include:

• Finding out the category in which your product falls. This will not only help customers find your product easily but will also improve its overall ranking. 

• Choosing the right keywords for your Amazon product listing is important to increase traffic and conversions. Therefore, conducting detailed keyword research is important. Leverage tools like LSI Graph, Google Keyword Planner, etc. to find out keywords that best suit your product. Include only relevant keywords in your product copy, and avoid overstuffing. 

• Keep an eye on your competitors’ listings. Find out if they’re missing out on something that you can employ to fill the gaps in your listings.

Create Outstanding Amazon Product Listings With Data4Amazon

Looking for experts to create the perfect Amazon product listings? Well, your search is over. Professionals at Data4Amazon know the drill and can take care of everything Amazon-related, including optimization. All you need to do is drop a line or two at info@data4amazon.com and we’ll take care of the rest.