Must-follow Tips on How to Optimize Your Hotel Website Images for SEO

Posted by Websrefresh on September 25th, 2019

In SEO, the most often overlooked element is image search. Every hotelier should devote much time to optimize their images to get significant benefits. If we talk about travel industry, strong imagery along with strong optimization can drive more visitors to your website and check out what are the facilities you are offering. This way, you can build up strong reputation of your hotel. Below are few ways that will help you boost digital presence and optimize your images:-

Use Top Quality Images that You Click

Posting top quality your own images is also the best option for SEO perspective. The top reason behind this is that they are more relevant to the content. When it comes to search engines, select random photos that match your content is not the right step. If you are posting the images clicked by you, then you should ensure that it should be high quality.

Make Your Image File Size Optimized

Just like the quality of images, the size of the file also matters. If you want to load your webpages quickly, then it should not be too large. Google can penalize your page, if its loading speed is too slow. The site visitors can’t wait for longer and therefore, the bounce rate will be higher.

Add ALT Tags and Descriptions

ALT tags are beneficial for visually impaired users. Using these tags, you will let you them what is your image all about. Write descriptive language in a sentence that is helpful. Don’t stuff keywords in tags. Besides, you can also change the filename to make it easily understandable for search engines.

Make Your Thumbnail Images Small

Don’t use too many or too large thumbnails otherwise it may slow down the website. It will put negative impact upon your search engine rankings. So, it will affect online marketing efforts. Use different ALT tags for your thumbnails than other images.

Build Sitemap for Your Images

The major search engine dominant – Google bring new opportunities with sitemap supporting images. Now, you can also add geo location, caption, license and title to every image.

Simply put, image optimization is the best way to drive more customers and hence, increase revenue. If you need any kind of assistance to optimize your images, then you can contact a leading digital marketing company like Websrefresh that has many years of experience in the industry.