How GrabOn started with 6 interns became India’s leading Couponic platform?

Posted by janvigupta on September 25th, 2019

GrabOn is India’s industry-leading couponing web site famed for its ingenious technological innovations. It provides a single-point platform to users for accessing the simplest of discounts, deals and coupons from leading e-commerce sites. This Hyderabad based mostly couponing web site is concentrated on delivering unmatched searching expertise to users with the simplest of the discount deals. It facilitates hassle-free access to the foremost competitive and versatile deals to internet buyers. It aims to reinvent India’s promising e-commerce market with avant-garde technology and user-centric approach. As a result, it'll considerably enrich the customer’s on-line searching expertise.

This easy web site is concentrated on on-line coupons and deals line to a various vary of classes. It clearly resonates with the brand’s tagline “Save on everything”. it's well-reputed among customers for providing associate expansive vary of exclusive, authentic and licensed coupons.

Founded: 09/2013.

Founders: vi interns at Landmark IT Solutions together with Ashok Reddy (CEO); Bhanu P Raju.

Headquarters: Madhapur, Hyderabad, Andhra Pradesh.

Presence: 450+ Indian cities.

Merchant Partners: 4000+ .

Revenue: $ fifteen million.

Employees: a hundred ninety.

Facebook: 426.7K fans.

Twitter: 7.9K followers.

Pageviews: twenty five million per month .

Subscribers: forty million.

Email story Subscribers: 10m+

The Idea That LED To Success

Ashok Reddy, a hardcore technocrat bourgeois, may be a engineering science graduate and MBA from Indian faculty of Business. He supported Landmark IT Solutions, latest web site style and development company in 2008. Before this, he has some notable associations with Infosys, eBay, and PayPal to his credit.

At Landmark, Ashok Reddy allowed lots of area for technological innovation. As a result, he in conjunction with his colleagues brainstormed the concept of developing associate intuitive and easy couponing web site. As a result, GrabOn was developed in Sept 2013 as India’s largest on-line coupon and deals web site.

First Signs of Success

Within a year of its launch, GrabOn emerged conspicuously among the country’s prime five players. It established partnerships with leading on-line merchants and types at intervals a brief span of your time. Their in depth vary of deals and discounts lined nearly each class like physical science, Mobile, Fashion, Recharge and plenty additional.

Today, it's considered the largest and most profitable coupon web site. it's one amongst the foremost trusty brands famed for providing real and latest coupons and deals. except that, it's acknowledged as a innovative technological groundbreaker. it's praised for minimizing client acquisition prices for sellers and enhancing the user expertise for shoppers.

Simplified Business Model

GrabOn works on a simplified strategic business model listing all the leading on-line brands on its platform. With a network of over 4000 on-line stores, it's India’s most trusty affiliate e-commerce pioneer. it's supported a cost-per-sale model generating revenue through end-user sale.

Strategies That Crafted A productive Model

This Hyderabad based mostly startup is purported for its organic growth plans and strategic B2B partnerships across numerous domains. All this contributed to a web site showcasing a holistic list of leading brands like NPCI, Jet Airways, PayPal, PhonePe, IndusInd, Xiaomi, Truecaller, Flipkart, MakeMyTrip, Myntra, and plenty additional.

It has earned a name as associate trade leader and technology groundbreaker targeted on user expertise. Its ingenious however straightforward selling methods play a big role in its exciting success story. a number of its notable methods ar nominative below.

Highly intuitive and easy web site.

Innovative Browser Plugin that mechanically finds and applies deals.

User-friendly Mobile App with responsive alerts.

Microsoft Kaizala.

Buzz Me.

Specific Membership Programs like field Ambassador.

Extensive Use of Social Media Networks like Facebook and Twitter.

Microsoft Kaizala

Microsoft Kaizala may be a distinctive phone-based electronic messaging application that facilitates communication among massive teams and coordinates advanced workflows. This feature-dense and extremely effective application power-assisted GrabOn in directly participating with the user, collection feedback, breakdown problems, and asserting the newest updates. The coupon web site recently adopted this refined app to achieve its users and maintain enriching client relations. the corporate realised the requirement to directly communicate with users through a simple to line and easy interface. As such, it used this progressive application.