Since social media giants have been introduced in the market, even without the transparent intention of being used for marketing purposes, it has surprisingly transformed the way business advertise their product and services. Generating significant amount of profits, these has suddenly become one of key marketing strategies used in online environment. But how can it possibly explode an online business?
In general sense, this online marketing strategy has lots of valuable characteristics that can give an edge over business competition. Among of which are the following:
Tablets and smartphones were accounted for 60% of online activities, particularly social media activities. This mean, reaching online users using mobile devices can be a big advantage. Not all do own a personal computer, and it is often inconvenient to be brought wherever you go. Smartphones are people’s companions. Reaching them wherever they are can be a big benefit for your marketing. Moreover, majority of social media users check their accounts in mobile phones.
The thing is, dominating the mobile world is not an easy task. It will consume most of your time. To ease your burden, most experts recommend to take advantage of outsourcing companies or simply hire virtual assistant that can help up your game in SMM. All you need to do is to focus on the bigger picture while they take care of mundane tasks.
Since social networks collect a number of user’s information, it can help marketers target the audience in varying ways than any other platforms can. Going beyond geographic data and general demographic, social media marketing gives businesses deeper behavioral, interest and connection-based targeting strategies.
These targeting options boost your marketing relevant to your prospect audience and deliver some personalization which is not possible with other advertising tools. Among targeting options are: behavioral targeting, interest targeting, lookalike targeting, and custom targeting. Each of which has specific unique characteristic that enables businesses reach users they exactly are looking for. The broad reach greatly benefit online businesses.
Boost Conversion Tracking
Tracking social media marketing campaign performance is vital for justifying budget and effort. While it is still possible to pay-per-click your website or use metrics in measuring advertisement success, today’s fiercer online market competition needs more advance way to track success of every social media marketing effort.
Social networking sites offer more advance conversion tracking. Ads which drive users to take measurable actions such as purchasing a product can actually determine the effectiveness of the ad in driving conversions. Conversion tacking just requires businesses to add a code to the company website where the sales take place. Generally, it helps marketers and businesses become smarter about spending on ad as well as on choosing a strategy.
Social media marketing has grown into an influential medium that explode businesses today. Because of the growing popularity of social media, in spite of its already popular status, it is no doubt it becomes an effective tool for reaching thousands of customers in easier and faster way. This seemed to be a modern way of the old word-of-the-mouth marketing strategy.