The Art of Crafting Fixtures

Show and sell is an important founding hypothesis of contact retail. This is also being adopted by all forms of virtual retail now. But in contact or physical retail, this aspect is absolutely imperative. To follow this hypothesis, retailers adopt unique ways to showcase their products in the best possible manner.

 

The major concern for retailers is the retail store space. This showcasing of products requires an ample amount of space inside the store, which leaves the retailer with a choice. The choice of either to expand the floor area of the store (which is often too expensive) or to sacrifice over the holding stock (which leads to lower profits). In case the retailer opts for neither of the choices, then it comes at a cost of the poor ambiance of the store as it appears more congested.

From the seeing is believing the hypothesis that we laid out at the beginning of this section, attractive and eye-catching visual merchandising is something brands strive to attain in their stores. Experts in the Retail Fitouts and fixture designing, we at Satin Neo Dimensions have the practice of putting the product at the heart of all our designs. We build customized designs to bring your story and vision to life almost always making your store and merchandise stand out and grab attention. With our long and effective experience we know when and where to deploy techniques like — creating horizontal or vertical displays, leveraging the space between waist and eye level for fast selling, concentrating on the visible areas of the store, roll out emphatic show windows to invite customers into the store, utilize end of aisle displays, use color blocking to capture attention, keep symmetry and balance to ensure harmony, make products stand out by building repetition in merchandising, or use impactful mirroring or triangulation to capture additional attention amongst many other aspects.

To achieve this, the craftsmen and designers at SND, have perfected the art of fabricating bespoke display fixtures suitable for any storage space and ensuring maximum product exposure and the best customer experience all with customized options for every space.

SND, over the years, has become a master of reading customer’s minds and expectations. We leverage modern-day techniques to design all kinds of in-store displays and fixtures, Retail Fitouts, Wayfinding Signages, turnkey interiors, and others to maximize any retail space and customer attention.