What Makes Melbourne Apparel So Unique

Posted by Third Chapter Pty Ltd  on September 27th, 2019

Melbourne, the glistening fashion capital of Australia, is known for its effortlessly sophisticated and fearless style statements and very deservingly so. This vibrant city hosts hundreds of fascinating vintage stores, local designers, independent boutiques, international festivals, fashion exhibitions, unique book stores, and lively streets bustling with attractive souvenir and jewelry vendors.

Many iconic brands have tried to replicate Melbourne streetwear and other fashion trends but to no avail. And they cannot be blamed. People here are culturally aware – they frequent museums and exhibitions, travel extensively, collect interesting artifacts, love sports, enjoy food festivals and theatre and engage in many other diverse activities. Thus, elegance is inherent in the energy, psyche, design and cultural and historical heritage of this city. No wonder it is impossible to imitate the creative and artistic acumen of Melbourne apparel brands and designers.

Black is Staple

Black is considered a staple of Melbourne apparel. It can help you dissolve in a crowd at a train station or emerge classy and distinguishable amidst a group crossing the street. Black can either make or break your understanding and expression of style. The idea is to look cool and elegant at the same time. People here are constantly challenging norms and attempting something different to find a style that is perfect for them. They take (make) dressing up for work or leisure very seriously.

Another interesting fact about the culture here is that Melbournians respect individuality. Thus, although black is a common ingredient of the minimalistic style embraced here, Melbourne fashion is also about celebrating the diversity in cultures and the wide array of styles made popular by various local designers.

Use of Layers

One commonality across all Melbourne styles is definitely the use of layers. The weather here is so unpredictable that people need to be ready for warm, dry, windy, wet and cold, all on the same day! This, however, will never dampen the spirit of a Melbournian. It only gives them a chance to dress up in layers and mix vintage with designer and high-street pieces. Even if it is 35 degrees in the morning when you step out, it is always smart to carry that beautiful long-line trench coat and urban hat just in case there’s an unexpected deluge of rain!

Skinny leggings and jeans are a very common preference among the women here. They are usually paired with a white or light beige linen shirt and oversized sweater. Scarves are a popular choice among both men and women. While men like to opt for a mildly toned scarf in gray, brown, black or white, women love sporting a scarf with a design or print to complement their modest attire. Scarves also serve an important characteristic of Melbourne fashion – functionality. They can be easily tugged in any bag and whipped out when temperatures start decreasing.  A lot of thought goes into purchasing a coat that is practical, elegant, and works with everything. Hence, again, black is always a safe bet. Depending on the weather and your mood, you can choose to wear a serious, protective coat or acute, bright-colored one.

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Third Chapter Pty Ltd 

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Third Chapter Pty Ltd 
Joined: September 24th, 2019
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