Have a target market
While you may be tempted to want to have access to a wider market, it is better to start with a targeted market. However it is also important that you should have a proper log book service well in your records. If you can get a targeted market and gain their confidence, it will then become easy to widen your clientele. Choose a target market and focus on getting as many customers as you can. There can be no lack of customers from any market that you chose. You could decide to go for those busy professionals who can hardly find time to take their cars to the shop or you can decide to start with taxis only.
Invest in the right equipment
It is not because it has been said that you can start this kind of business very cheap that you think you have to cut corners. Cheap should not always be likened to poor qualities. There are many ways you can get quality equipments at affordable prices at your mechanic shop. You may need to do a little research but at the end it would be all worth the effort.
Hire trained workers
Even if you are not trained in car detailing, your workers should be well trained in car detailing work and also in logbook service. You will need to have in your employ workers that have a good experience in this type of service. These are the people who will help your business grow. Note that people are very observant and will not hesitate to bad mouth your company if they feel you are offering services that are below standard. That is why you should get trained workers and also train them in people management.
Use social media wisely
You can take advantage of the internet to get your company known. However, you should beware of what you allow to go online. Some information may be counterproductive for your business.