Importance of Digital Marketing

Posted by Arushi Patel on September 29th, 2019

What is Digital Marketing?

We all are living in today’s digital era, so the marketing of your business and services on the online platform is very important. We all know that in today's world digital marketing is very important for any business as half of the population is online but the question that instantly strikes our mind is that what is digital marketing? Why it's so important for our business expansion nowadays? digital marketing is the marketing of products or services on the internet also on mobile devices or any other digital media by using digital technologies like mobile phones or any other digital media. Digital marketing trends have changed a lot since the 1990s and 2000s has changed the way various business uses technology for marketing as today almost everybody uses mobile devices for everyday activities like paying bills to shop online instead of visiting local stores physically , so because of this digital marketing campaigns are very effective through this we can reach to potential targeted audience at right place and at the right time which saves time, energy and cost .

Components of Digital Marketing:

There are various type of digital marketing like SEO (Search Engine Optimization): It is used to increase the website visibility on the search engine result page and getting traffic from organic searches.

There are 2 types of SEO

  • On-page SEO is the activity or technique of optimizing web pages to get high SERP ranking and increase traffic through search engines, on the other hand, all the activities that are performed on the webpages is called on-page SEO like Meta tags, content, URL links, image multimedia and heading tags.
  • Off-page SEO is the activity or technique that are performed on others website or webpages mainly it consists of link building. We can do it by directory submission, Social bookmarking, forum participation, blog posts, etc.

SEM (Search Engine Marketing):

It is the form of internet marketing that improves the visibility of the websites by promotions on search engine result pages by paid advertising it can be done by running various ad campaigns on google adds.

SMM (Social Media Marketing):

It uses various social media platforms and websites like Facebook, Twitter, Pinterest, Instagram, Google+, etc for the marketing of the product or services. As most of the social media platforms are having built-in data analytics tools to track the success rate of the running add campaigns.

Email Marketing:

Email marketing is an effective form of digital marketing promoting a business by sending emails to prospects and customers it is the most effective channel to attract, engage and connect with the audience to drive sales. It is proved that email marketing gives a better Return on investment.

Affiliate Marketing:

Affiliate marketing is a type of performance-based marketing in which business rewards one or more affiliate for each customer brought by the affiliate's marketing efforts, on the other hand, we can say that affiliate marketing is a form of commission-based earning.

Social networking service: It is the online platform in which people usually build social networks with other people who share similar career interests, activities or backgrounds.

Display Advertising:

It is a form of advertising which is used to show promotional messages or ideas to the audience on the internet it helps to reach the specific targeted audience on a particular website with their promotional messages and interactive displays of the products and services. source:

Advantages and limitations of Digital Marketing:

Direct advertising:

It helps to create brand awareness about the products and services. Generally, every company can easily advertise their product and services by showing them on the different digital channels, direct advertising is a good option for marketing strategy as it helps to attract large no Easy consumer reach : As we all know that nowadays most of the people are spending most of their time on the internet so it helps the marketer to easily approach the targeted audience there are so many social media platforms like Facebook, WhatsApp, Instagram, LinkedIn etc. using these social media platforms marketers can easily reach to the targeted audience at right place and time.

Easy brand promotion:

As technology and the internet are developing the brand may take great advantage to reach the right potential customers. The growth and development of any company depends upon the internet it helps to create awareness of your products and services from any regional market to worldwide marketplace.

Reduced Cost:

Digital marketing does not need huge financial commitment it costs is low as compared to old traditional marketing like newspapers, televisions, magazines, etc. Some website generates huge traffic for free. It is a great way to expand business throughout the world with less cost investment.

24/7 Availability: We all know that the world wide web never rests even for a second so the advertisements will work for 24 hours it will be physically present in front of the right targeted audience for 325 days in a year which will surely attract customers in your services and products.

Bulk emails and messages: Internet facilitates you to send bulk messages and emails to the right targeted audience within a short period this helps to reach a large no of audiences easily.


Internet access limitation:  We all know that the internet is the backbone of digital marketing so without it, one cannot think of digital marketing. We also know that in the remote areas internet connection is still not available so it is impossible to target the customers who are living in remote areas. This is the main problem in digital marketing.

 High competition of brands: 

 The consumer and customer both should know about the high competition of brands as generally when the customer searches for a product and services then the services having same marketing strategy appears on the customers result page so sometimes it create confusion in the customers mind and force them to take cheap which breaks their trust on many advertisements and take them as frauds.

Less interest in the internet services:

Some people most often less interested on internet. They do not trust internet advertisements so it creates a loss of valuable audience because digital marketing wholly depends on the internet.

Cash on delivery:

Cash on delivery is the disadvantage in digital marketing as it does not ensure you 100 percent cashback.

Negative feedback:

Even a single negative feedback of your product and services on social media can demolish your reputation on digital platform as most of the people are using social media for the reviews before buying any product or services so it can result in losing your potential customers.

Scope of digital marketing in startups booming in metropolitan cities:

There is a truly wide scope of digital marketing soon as this is a booming industry. Right now it is the most demanding job in India, companies are looking for the right candidate. As everybody wants to market their products and services in front of the right targeted audience, most of the people are spending their time on various digital platforms so it becomes essential to adopt the right marketing strategy for promotion of the products and services, there are various trusted digital marketing agency in India which provides the best solution for the digital marketing like SEO services , SMM services ,SEM services , lead generation etc. Some of the booming startups are listed below:

Meliora Technologies: It is one of the leading Digital Marketing company in Pune started by Samruddhi Kulkarni, Sagar Anekar and Chetan Kurkure they provide trusted cost-effective, time-bound customer-centric solutions for all types of digital marketing needs. The services they provide are SEO, SMO, Lead Generation, Strategy and planning, Branding and Web design. It specializes in Digital Marketing Solutions for startups and SMEs. They have over more than 50 clients and still growing with a big and amazing team.

Solly hub: It also consists of the most needed marketing strategy which takes care of your online marketing solutions for you with a satisfactory report. It also consists of the most needed marketing strategy which takes care of your online marketing budget.

Startup Cafe Digital: They are a results-driven digital marketing startup agency based in Bangalore, India. We focus on providing ROI with every campaign that we undertake for our

Like it? Share it!

Arushi Patel

About the Author

Arushi Patel
Joined: September 29th, 2019
Articles Posted: 1