Email Drip Campaigns for Insurance agentsPosted by InsuredMine on October 2nd, 2019 Email drip campaigns are a promising new way for agencies to tackle this issue. In case you are not familiar with email drip campaigns, here’s a brief introduction. Email drip campaigns are a series of emails that are sent or ‘dripped’ to a subscriber at a predetermined point in time called a ‘trigger event’. Email drip campaigns can keep clients and prospects engaged, and maintain open lines of communication even when agents are not directly interacting with them. Why Email Drip Campaigns for Insurance Agents?Besides selling policies, an independent insurance agent has multiple other responsibilities. Of these duties, the most important is to keep clients engaged and to interact with them periodically. Another equally important task is to generate prospects so as to sell more products that match clients’ needs. Creating a drip email campaign for each of these tasks takes a considerable amount of time and effort. There are 8 simple ways for insurance agents to create email drip campaigns. some of them are as follows: 1. Identify your goal 2. Set a reasonable frequency 3. Craft your message carefully 4. Segment your target audience Like it? Share it!More by this author |