6 Factors that Influence Customer Behavior and Choices

Posted by InsuredMine on October 2nd, 2019

Insurance companies need to focus intensely on what drives a customer’s behavior patterns. They are constantly working to improve their services by adapting to market innovations at lightning speeds and becoming customer-oriented rather than profit-oriented.
Some of the major factors that influence customer behavior and choice of insurance include:

1. Demographics and Customer Behavior

2. Proximity and convenience

3. Technology adaptation

4. Security

5. Reputation

6. Situational factors

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