Tips to Improve Organic Search Rankings

Posted by Michel Marino on October 3rd, 2019

It is the dream of every website owner to have a better, if not the top, search rankings. The factors that influence the rankings keep on changing. Ten years ago, one of the elements was saturating a website with keywords. The “saturating a website with keywords” model does not work anymore.

However, the following three factors are critical for better organic rankings — regardless of the search engine.

Constantly create god quality website to Improve Organic Search Ranking

It is a fact that websites that have new content rank better compared to those that do not. It is also the fact that realities are ever-changing and therefore updating your website with the new information is important for better ratings. Writing and updating your website should however be strategic (as discussed below).

What kind of information should you publish on your website?

Depending on your niche, there are different ways to approach this important topic. First, you should look for information that is educational to your readers. If the website, for example, is education-based, you should ensure that every information is as informative as possible without going away from what readers expect.

Second, you should also strike a balance between the business aspect of your website and the importance of giving your readers great content. Thanks to professionals companies offering SEO services, it is possible to get the correct approach to balancing the two.   

The question of “when one should publish new content” also depends on different factors such as the need to update the existing information and more importantly — the availability of new information.   

How do new information and new content affect rankings?

If your website has the latest information on a particular topic, you will get more clicks. More clicks translate to more visitors and therefore, better rankings. It is, however, critical to appreciate that not all information makes to top rankings. The style and packaging of facts also play an essential role.

Optimize for mobile

Did you know that one of the factors major search engines use to rank websites is mobile optimization? There is an essential shift in the way people use technology and more importantly accessing essential websites. In various reports, it is clear that more people are using mobile phones more than computers.

What does this information mean in the world of SEO?

The above realities mean the following.

First, for better rankings, the website must be compatible with mobile phones — in terms of loading and page size. Unfortunately, most sites are only available in traditional desktop formats. For the webpages that have adopted the new wave, it is not farfetched to get better search rankings.

Second, the time taken to load a webpage affects the organic search rankings — according to SEO consultant. If your website, for example, is mobile-compatible, new visitors will be willing to read through and stay on the webpage. On the other hand, if the page is too big for the mobile phone’s browser, the visitor is more likely to close the page before fully loading. 

Does webpage loading have an effect on search rankings?

Yes, the webpage has an effect in search ranking.

One of the major criteria for better ranking is a better user interface. Experts have pointed out that pages with mobile functionalities are highly ranked on all search engines. Websites with unideal mobile adaptability are lowly ranked.  The ranking is purely on the user interface (UI) basis.

Images — optimize on the picture quality  

Pictures on your website can either make your site rank high or poorly. Although some experts before have argued against images — and their effect on rankings — they are essential. A webpage, for example, is unattractive without pictures and illustrations.

What are some of the guidelines on image optimization for better rankings?

The case of “an ideal image” in this niche is non-existent. There are, however, some factors that you may consider when revamping your website.

First, make use of image optimization tools for better results. Software, for example, Photoshop, has a different file size for web publishing. The most iconic thing about the particular file from the editing software is unique in the sense that — it is not big, but it has the same high quality.

Second, an ideal image should also relate to the story you are telling in the webpage. If the page content does not relate to the pictures published, the reader is more likely to close the page and go to another similar website. In the world of search engines, the closing of a page hurts the general page rankings.

As a website administrator, therefore, paying attention to quality, size, and relatability of pictures is essential for better rankings. 

In conclusion, the three tips on improving website ratings are not supposed to be used interchangeably but together.