What is the role of Google Search Console?

Posted by Advology Solution on October 3rd, 2019

But obviously, conversions do not happen on their own, and hence is not easy at all. You must not worry as Google has provided users with some free SEO tools. One such tool is Google Search Console, which does wonders in giving critical insights about the site in one main platform. By using this tool, one can diagnose everything about their website from Google’s opinion, and it also allows you to maintain the site’s organic search presence. If you are not getting much traffic on your website, setting up this tool would be a great choice as it will let you know why your site is not performing well in the organic results. Are you wondering what all it does? Google search console ensures that Google can access your content; it helps users keep the site clean by letting them know about the site issues, enables them to remove old content, etc. In short, it plays a significant role in measuring the performance of any website. Let’s get to know a few things about Google search console and how it is used by SEO services in India to deliver better insights into the businesses.

What is Google Search Console?

Google Search Console, which was earlier known as Google Webmaster Tools, is an SEO tool for webmasters. The tool allows them to keep track of both the indexing and crawling stats, and also helps to optimize the website for organic visibility. It provides you with some interesting statistics and insights, analysis and some other relevant information. Have a look at some essential tips which you should remember while using the tool to improve the website:

 Index status: No matter how much efforts one puts in to keep the content management system right or to have the right keywords in place, if those pages are not getting indexed, they won’t appear in Google search results. The advanced button will show the number of pages which has been blocked by robots.txt and got removed from the Google index. Checking the index status of your website monthly would be the best way to understand the performance of your website, and to analyze whether Google is indexing all the pages you want in the search engine results page.

 Crawl stats: Crawl stats measure the crawl rate, i.e., how many times or how often search engine robots crawl your website. If you get more attention from Googlebot, you are likely to rank higher on Search engine results page, and a low crawl rate signifies the downfall of your SEO strategies. To get the most out of Crawl stats, one must consider three main sections. Those are- pages crawled per day, time spent downloading a page, and kilobytes downloaded per day.

 HTML improvements: The HTML improvements report is something which crawls your website to diagnose any potential issues with the content or the metadata, such as meta descriptions, duplicate content, short title tags, non-informative title tags, etc. However, these issues would not stop you from appearing in Google search results, but focusing on them will definitely drive more traffic to the site. You can easily access the report by visiting the search appearance and clicking on HTML improvements in the Google search console.

 Structured Data: Structured data as a general term is simply a standardized format to provide information about the page and classifying its content. The availability of structured data on the web allows Google to understand the content on your website perfectly, as well as to gather information about the web. Google Structured Data Markup Helper can help you to set up the data.

 Links to your website: This element can be used as a tracking tool to understand which external and internal pages have links. With the help of this, you can track the functionality of your social campaigns, outreach and link building initiatives. You will get to know who is pointing to you on the internet. It is essential to evaluate anchor text ratios, harmful links, etc. One must check the website links monthly to remove any harmful links indicating to the website.

Above-mentioned are the five functions of Google Search Console and are pretty easy to use. These factors can last a considerable impact on the rankings of your website. You can go through them and make the necessary corrections to improve the performance of the website. Else, you can connect with the best digital marketing company and ask SEO experts for their assistance regarding Google Search Console.