How Important Are Tags for SEO?

Posted by erisn on October 3rd, 2019

Search Engine Optimization as a whole has not undergone massive changes in recent years but it is still very important to stay on top of best practices for the purpose of making sure that your website necessarily has a fair shot at success. 

HTML is clearly made up of specific tags that necessarily mean on-page optimization is quite a straightforward endeavor. Now, keeping the on-page SEO up to industry standards is just simple as checking in on new guidelines and at the same time making sure that the site strictly adheres to them for the desired results. 

Thus, it can be clearly understood as to how important the tags are for Search Engine Optimisation. This is exactly the reason as to why any search engine optimization service when hired puts a lot of stress on the tags. Please read through to find out as to how important are different tags for SEO.

Title Tags

The title tag refers to the text that is displayed above the description of the page in the result pages of the search engines. The title tags should be as descriptive as possible. The more detailed the title tags are, the better will be the SEO results. 

The title tags play quite a vital role in SEO. This is because of the fact that it sets the tone for the type of content that the readers can expect to find. The title tags continue to play quite an important role in on-page SEO, but at present they are not as critical as they previously used to be. 

The most important SEO contribution that the title tags make is actually the way they impact click-throughs on result pages of the search engines. If the SEO consultant hired by you adopt the best practices for the title tags, then the click-through rate would be rising accordingly. 

In addition to this, it is also required to pay attention about the using of keywords in the appropriate manner in the titles. Some of the latest studies have brought to light that even the most cursory optimization efforts necessarily make a big difference at the time when it comes to appearing in results for the desired keywords.

Header Tags

The header tags are used throughout websites for the separation of sections of content and establish visual hierarchies. These types of tags do not show up in the result pages of the search engines. but they are of great importance at the time when it comes to calculating the page rank. 

The header tags play an essential role in the structuring of the content for both usability as well as SEO which is extremely important. The important thing to keep in mind is that header tags should necessarily be used to organize the content in such a way that it makes sense to the reader. 

If the visitors of your website can scan your content with ease and convenience along with a clear understanding of the topics that you are dealing with by the headers alone then a search engine will very likely be able to do so as well without any kinds of problems.

 Ultimately, it is actually worth noting that the structuring of the content very well might also play a vital role in helping to lower the bounce rate. This is because of the fact that it contributes to a much better user experience. This basically does not directly impact the SEO but it is always undoubtedly a great bonus.

Blog Post Tags

Blog post tags are actually not a part of HTML. They are merely a way of organizing the blog posts within the Content Management System or CMS that you are using for your website. At the same time, it is important to keep in mind that the blog post tags and the categories do not have a kind of influence on the on-page SEO as in the case of the headers and the titles. 

The blog post tags do not directly affect the SEO instead they play a much bigger role at the time when it comes to semantic optimization which is actually more open to interpretation than regular on-page SEO. To put the same in a simpler manner, the blog posts tags and categories add a form of internal linking to the website. 

This, in turn, enables you to establish a site-wide hierarchy that plays a crucial role in helping to improve the navigation of the site and necessarily aids the search engines in understanding what your site is exactly about. 

Even if the SEO consultant builds a great structure with the tags and categories, it is still required to optimize the content of each page using the best practices for the purpose of improving the result pages of search engines.

Thus, it can be quite clearly understood as to how important are the different types of tags for SEO.