A retail brand thrives to deliver the best experience to the shoppers so that it is much easier for the shopper to take a purchase decision inside the store. All the touchpoints inside the store define the experience of a shopper. These touchpoints include everything the shopper touches or senses like the fixtures, the furniture, the layout, the lighting and ambiance and the colors used inside the store.
Since in this competitive environment, each store is vigorously working and acting upon these principals, we offer unique customizing solutions to make the store stand ahead of the competition.
Customized Fixtures — The Game Changer
A brand is a unique entity. It conveys a set of emotions. The ethos of these emotions is represented by the branded products marketed by the companies. Whatever the customer sees, touches feel or even hears constitutes a moment of truth for the customer. Each of these touch-points conveys and leaves a certain experience in the memory of the customer. These set of memories about a certain brand goes on to define the brand image. A good brand image or recollection is something that all brand managers wish to create.
All brands are trying to create a unique position and hence experience for their brands. Hence, it is vital that they, in turn, create a unique experience and interaction with their consumers and visitors. A generalized approach to the in-store displays and merchandising necessarily fails to achieve this unique consumer experience an aspiring brand seeks to pursue. This approach falls short of creating a cherished experience for the visitors and is unable to find its place in a visitor’s mind share. And without mind share, there can be no market share. Hence, brands are now shifting on to customized solutions for the interacting points inside their stores.
Expert manufacturers like us understand the varied customer psyche in all geographies very well. Over the years and through our work experience, we have been effective in translating the ethos or unique sentiment of a brand into the entire visual merchandising or promotion of the products associated with the brand. Our 150,000 sqft manufacturing unit is capable of catering to all sorts of customization needs put forward by a brand owner. Our customized fixtures are given the highest quality finishing, conveying the same brand emotions as the brand owners want to convey.
A retail store is finalized with a lot of constraints like budget, location, space, size, shape, and others. It needs a lot of knowledge, expertise and intellectual capital to tide over these constraints and demands to make the products and displays stand out and grab the attention of visitors. Over the years, we have mastered the art of reading customer’s minds and expectations and translating it into a reality. We leverage the modern time techniques to design all kinds of in-store displays and fixtures, Retail Fitout, way finders, turnkey interiors, and others well within the constraints of the space. The brand neither has to worry about violating the constraints nor about sacrificing the quality of the fixtures or the design of the store. Thus, creating a win-win situation for the brand.
Satin Neo Dimensions is a leading manufacturer & pioneer in rolling out intelligent Retail Fixtures & fit-outs, Wayfinding & Branding for the choicest of brands and government-owned organizations in India. Satin Neo Dimensions has contributed through value engineering, lean manufacturing, timely deliveries, and installations to create enticing consumer experience zones for many of the leading brands in India. For more information write to us at contact@satinneodimensions.com
Originally published at www.satinneodimensions.com/
