Key Factors to impact positively on Digitally Printed Wallpaper Market

Posted by Loise Williams on October 9th, 2019

The global digitally printed wallpaper market is expected to post a CAGR of over 20% during the period 2019-2023, according to the latest market research report by Technavio.

Digital wallpaper printing has emerged as a major wallpaper printing technology over the years, as it eliminates the use of expensive printing plates and reduces the need for inventory. It also helps them alter wallpaper designs without paying for more printing plates. Moreover, digital wallpaper printing offers high resolution, photographic-quality imagery, which help enhance the aesthetic appeal of walls and are more economical as compared to interior painting. Furthermore, the durability of digitally printed wallpapers is much higher than conventional paintings. Digital printed wallpaper designs are also available in a wide variety of attractive patterns and designs. Such factors are encouraging interior decorators prefer digitally printed wallpapers over conventional paintings, which will drive market growth.

As per Technavio, the growing popularity of custom wallpapers will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global digitally printed wallpaper market2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

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Global Digitally Printed Wallpaper Market: Growing Popularity of Custom Wallpapers

Custom wallpapers are printed according to the need and demand of consumers, giving the designer the ability to create the exact look and feel desired by consumers. Currently, custom-printed wallpapers are being used as an alternative to generic or stock wallpapers. These wallpapers are mainly used in restaurants, corporate lobbies, and home interiors. Moreover, customers can easily change their wallpaper with the use of easy-to-remove substrates, which are digitally printed. Hence, digital wallpaper printing is ideal for print-on-demand and shot runs. Furthermore, digital inkjet printing technologies using ultraviolet (UV) cured inks are being used for custom wallpaper production. Such advances and benefits are likely to increase the demand for custom wallpapers during the forecast period.

“Apart from the growing popularity of custom wallpapers, the emergence of innovative products and the rising demand for wallpaper panels are other factors that are expected to boost market growth during the forecast period,” says a senior analyst at Technavio.

Global Digitally Printed Wallpaper Market: Segmentation Analysis

This market research report segments the global digitally printed wallpaper market by technology (electrophotography and inkjet) and geographical regions (APAC, Europe, North America, MEA, and South America).

The APAC region led the market in 2018, followed by Europe, North America, MEA, and South America, respectively. However, during the forecast period, the APAC region is expected to maintain its dominance over the global market and register the highest incremental growth due to the growth of commercial and residential construction sectors along with increasing investments in infrastructure development in the region.

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Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

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Loise Williams

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Loise Williams
Joined: August 7th, 2019
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