Boost Your Business Growth with A Dynamic B2B Content Marketing Agency

Posted by Rob Logan on October 9th, 2019

Business-to-business (or B2B, as it is commonly referred to) content marketing is the art of using content to improve your business’s brand and audience within the business community, and ultimately drive leads and sales from one business to the other.

Finding the right B2B Content Marketing Agency can be a challenging process involving a great deal of research and investment. You need a partner that understands your business, the message you’re looking to take to market, and that B2B marketing is a very different proposition to B2C (or business-to-consumer) marketing. It is essential to find the right partner, however, so that you can have all the resources necessary to carry out your marketing plan and avoid roadblocks in the future.

You may believe that your organisation wouldn’t benefit from utilizing a B2B content marketing. Or maybe you are unfamiliar what B2B content marketing is and why you should be using it. The reality is, content is everywhere, and the B2B space does need to be targeted using a different approach.

Your content should be relevant, valuable and used to develop and strengthen your brand. If you want to attract and maintain an audience you should provide quality content that your audience is interested in. It’s also important that your content reflects your business’ unique qualities and explains why it stands out in comparison to the others out there.

Keep your audience in mind when picking what kind of content to use. This is the key. Individuals consume content differently. For example, some might be happy to read through a long and in-depth research report with lots of interesting statistics, while others might be more inclined towards condensed bits of content like white papers or unique blog posts. Likewise, some people prefer more audio or visual media, and for those people video, podcasts and webinars truly have the advantage.

This is no different for B2B content. Indeed, the stakes are higher. Consumers do research online before they make a purchase, but a B2B customer will likely have an entire due diligence process, and they need an abundance of information in order to be able to make the case for your product in their workplace. Digital technology has made it simpler than ever to find information anytime and anywhere, and if the B2B customer isn’t getting it from you, they’re certainly getting it from your competitors.

On the other hand, the right type of marketing content can really place your business in the position of being seen as a thought leader and, in doing so, shorten your customer’s buying cycle. You become the trusted voice and expert, and your customers want you on board as much for the market oversight and guidance that you’re able to provide, as much as anything else.

B2B marketing content is a proven channel to drive traffic towards your website. When done thoroughly and focusing on keywords and phrases you can build your SEO. Good content also increases the amount of mentions your get on social media as well as the number of backlinks you receive from different sites.

There are a large number of marketing tools and platforms out there to help you with your B2B content marketing, but they are not all made equal. While it is true that the best tools tend to be more expensive, there are also plenty of low cost, or efficient, options that the astute business leader can also leverage.

Hiring a B2B Content Marketing Agency will help you find a team of professionals that will take the time to understand your business, the complexity of your sales funnels, your goals and your value proposition to the market. From there they will craft a highly-tailored story that you can take to the market, secure in the knowledge that the story will resonate, having been developed by experts with years of experience in speaking to the B2B community.