PPC Statistics by the best PPC Company in the USA!

Posted by Skylite Web on October 10th, 2019

In digital marketing, PPC is one of the most used media for advertising. However, not all PPC campaign is successful. It takes many factors into consideration such as funneling, SEO, content marketing, backlinking, etc to make PPC a success.

In this article, you will get to know the statistics that will guide you while running a PPC campaign by the best PPC Company in the USA.

Pay-per-click advertising is one of the best marketing investments you can make. It is also to be noted other than Google and Bing; PPC adds a relatively cheap cost per click compared to other marketing avenues.

Before we start, familiarize yourself with the statistics that make it worth and these PPC statistics should help you get a good measurement of what to expect and what will work best for high conversion.

A successful PPC campaign starts with Awareness and interest that is part of video and display ads. Then, after the first set is successful, it moves into consideration, intent, evaluation, and finally the sale. Consideration to Sale phase is known as Remarketing and intent to the sales comes under shopping campaign.

Now coming to the statistics, as per Search Engine Land, 2019:

• 49 percent of people said they click on text ads
• 31 percent of people click on shopping ads
• 16 percent click on video ads
• 63 percent of the internet users said they’d click on a Google ad
• PPC visitors are 50 percent more likely to purchase something as compared to organic visitors
• One company managed to increase their PPC ROI by 2.5 times with Facebook remarketing.
• On average, 41 percent of clicks go to the top 3 paid ads listed on the SERPs.
• It is proven that search ads can increase brand awareness by 80%.
• 70% percent of all online searches are made on Google

Above all are the statistics that might prove helpful while running the PPC campaign for your product or services. Make sure to rely on customer-centric PPC Company in the USA for better conversion.