The Best Ways to Utilize Athleisure Market

Posted by Ruchi Walt on October 11th, 2019

The global athleisure market expected to witness a CAGR of almost 7% during the forecast period. Certain factors that are driving the market growth include increasing online sales, increasing adoption of fitness initiatives by corporates, and rise and evolution of athleisure movement. 

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The increasing adoption of athleisure wear by millennial population is due to the growing popularity and by the influence of social media and peer networking. Furthermore, the rising popularity of the athleisure movement and its influence on fashion are opening vast growth opportunities for the market.

As a result, many global brands are aligning their market strategies around athleisure movement. Hence, the rise and evolution of the athleisure movement by millennials and the working population is fueling the growth of the global athleisure market during the forecast period. 

The stretchable jeans concept has been adopted by several manufacturers and are producing stretchy versions of the traditional jeans using elastane and lycra materials. The rising popularity of denim athleisure is expected to be one of the key trends in the athleisure market. 

The athleisure movement has encouraged manufacturers to increasingly incorporate athleisure designs in their products. The strategic collaborations and partnerships among manufacturers have led to research of stretchy pants. This development saw a dramatic rise in demand for stretchable jeans that offer and athleisure look.