Looking to launch an app? Have a look at the pre-launch tips to market your app
Posted by Jennifer Atkinson on October 11th, 2019
There are over a million apps available on app stores. With numerous apps being released every day, the chances of newly launched apps to become cloistered are increasing. The employment of efficient marketing strategies makes a major difference between an app that is marketed and an app that is not. Although there are several marketing techniques to keep an app from losing its spark, the most pivotal stage during which a mobile application requires the most marketing is at its initial launch stage.
Building up hype and anticipation before an app’s launch readies a user base that will engage with the app on its date of release. It is imperative that newly launched applications have a great start. An arsenal of proven marketing methods can be employed to facilitate the successful launch of an application.
Research - Research is a crucial step in marketing. It provides information on competitors and potential customers. Details such as consumer activity, hours of usage, etc can be interpreted from various statistical studies. This helps better optimize the app for niche customers and the market itself.
Website - A wide variety of information and content can be provided through an appealing website which the app’s user base can access to know about new content and other updates.
Blog - Writing about the app and other related topics as blog posts can increase user engagement. As blogs are most often written on a personal note, any information conveyed is directly addressed to the users.
Social Media - Social media platforms are great places to create a buzz about an app. Entrepreneurs can tap into a global audience through organic and advertised posts.
App Store Optimization - Optimizing the app according to the app store it will launch on will improve its visibility in searches. Employing well-ranked keywords, writing a good ad copy for its metadata, putting up an attractive title image are some of the optimizing methods.
Release date - Release dates are crucial days that require a lot of planning and orderly execution. It is pivotal to stick to the release date and not casually change it.
It is not only needed but an essential thing for the apps to have complete online visibility. Marketing can help you achieve this process. The most important thing about app marketing is to make sure that you create a brand for your self as well as bring the trust among the people. Having strong visibility online can help people to find your app easily. Some of the age-old things like the spread of the mouth is not helping businesses to achieve success. Viral marketing techniques and the new age marketing tactics can help in bringing the visibility as well as users to the app.
Entrepreneurs can have their app marketing strategies handled by experienced professionals from the mobile app marketing agency, AppDupe. They provide great solutions to businesses whose apps are just kicking off.
The app marketing needs to perform with the help of a professional to achieve a better result. Make sure to have a check on the portfolio and white-hat methods that will be used to promote the app.
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About the AuthorJennifer Atkinson
Joined: April 25th, 2019
Articles Posted: 40
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