Things to Know about Organic traffic & Its Importance

Posted by Deeya Solutions on October 12th, 2019

To some people out there, the term, “organic traffic,” may appear quite confusing, especially to those who are not aware of SEO (Search Engine Optimization). If you are among the same group of people, you are in the right place. In this post, we are going to discuss organic traffic and its importance.

So, what is organic traffic?

In a nutshell, organic traffic refers to people who visit your website through unpaid sources/searches. For instance, if a person searches on a search engine (Google, Bing, Yandex, Baidu, etc.), locate your website in the SERPs (Search Engine Result Pages), and clicks on it, it is referred to as organic traffic.

Importance of organic traffic

It would not be possible to underestimate the importance of organic traffic as it can play a great role in the success of any business.

It was concluded after research that more than 50% of the total traffic on a website is organic traffic. The foundation of the SEO industry is built on organic traffic. SEOs applies a variety of techniques with the end goal to enhance organic traffic to a website.

Here, I have listed down a couple of reasons behind the importance of organic traffic. Have a look at them:

1 – Genuine human traffic

2 – Unchanging ranking

3 – A safe source of the market share

4 – A website becomes worthy to Google

5 – Sounder conversion percentage

6 – Cost-effective

That said, I would like to let you know that the process of increasing the number of organic visitors at your website would not make a hole in your pocket. You don’t need to purchase a high-end software, article spinners, or automated link building tools. Following a simple set of Search Engine’s Guidelines can enhance organic traffic at your website drastically. You just need to optimize your website for the profitable keywords relevant to your area of business and get the balls of your business rolling like never before.