Evolution of Marketing Trends

Posted by Sammy Collins on October 13th, 2019

In today’s time with digitization at its peak and a mandate to advertise, evolution of newer trends in marketing is quite evident. With the availability of innumerable options to choose from and inclination towards data analytics figuring out ways to meet consumer needs is of prime importance and comparatively easier. At the end what matters is customer experience and satisfaction.

Image source: intelicle

Organisations aim at building a rapport with its shareholders and stakeholders. Further, organisations focus on improving the overall organisational performance and increase its market share.

All life is an experiment. With an ever-changing environment it is of vital importance to cope up with its dynamics. So, matching with changing business scenarios, setting a benchmark and outperforming is what makes the difference.

Organisations aim at building an internal infrastructure which is easy to adapt by the customers.

Evolution of marketing trends

Data analytics will level up Customer Experience

Every organisation focuses on meeting the needs of its customers and serving them with the right quality to elevate the overall customer experience. Understanding and analysing the pattern helps marketers to deliver the needs of customers efficiently. Organisations that act proactively are focusing on collaborating with data and creativity simultaneously to increase their efficiency.

Research carried out by McKinsey has revealed that 2019 could possibly be the year of analytics acting as differentiator in customer experience.

Rise of Experiential Commerce

Experiential Commerce or Experiential Retail is nothing but a type of retail marketing wherein the consumer gets to experience more than a traditional store. It encompasses things which are beyond buying and selling. It focuses more on giving the consumer the experience not simply the product or service.

Customer Loyalty is what matters the most. Retention of your customers relies a lot on the rapport you share with the consumers and brand image. Experiential commerce is on the rise and demands a shift, refocus of the mindset and strategy.  There is a complete new ballgame altogether where strategy revolves around the experiences and an ongoing relationship with the consumers rather than short term relationships or one-time transactions.

Building the connection ethically

Today’s time when customized goods are in vogue and liked by everyone, marketing is still at a nascent level of personalisation. Companies should focus on building a unified view of their customers along with coping with the new technologies.

Organisations aim at improving their overall performance in an ethical manner without harming its stakeholders. Talking of customised products requires to work more on agile marketing models along with the right balance between participation from cross functional teams and technological advancements to enhance value.

It is of utmost importance to focus on transparency and use customer data in the most appropriate manner.

Rise in Account Based Marketing in B2B market

Account Based Marketing or ABM also known as Key Account Marketing is a strategic approach adopted by companies which is primarily based on account awareness. In this kind of marketing an organisation communicates with prospect individuals and consumers on one to one basis.  The aim is more on bringing that personal touch.

It is a simple process which comprises of the following steps:

Firstly, you need to identify the high value accounts, Secondly, carry out targeted campaigns lastly, measure the outcome and optimize.

It emphasizes on those accounts that would help in generating higher levels of ROI. So what you need to do is increase brand visibility, convince your buyers and increase website traffic on B2B site.

Business version 2.0: The digital side of marketing transformation

With an advent rise in technology there has been rises the need to match with the changing dynamics in the marketing world.

Digital Transformation is a continuous and ongoing process. Many companies have adopted agility in their marketing strategies just to develop the right product meeting the needs of the customers and increasing the overall level of customer satisfaction.

Strike the right balance to have happy customers and increased customer loyalty

With the changes taking place at a fast pace in the business environment and an exponential increase in data driven analysis it is the need of the hour to focus well on the marketing strategies.

In addition it is evident that digitization has reached its peak and there is a huge inclination towards internet based activities for advertising and promotion.

What matters is to bring in that right mix of digitization with customer needs to ensure that the right quality product is delivered and that too within the stipulated time frame.

So, we aim at updating you with the most useful, appropriate and informative content.  This in turn focuses on making the toughest, tedious and the most complex of concepts comprehensive for you. Keep following us to read the topics and content on the latest of trends.