Medical Marketing Strategies to Grow Your Practice

Posted by Tim Tarks on October 15th, 2019

There is a lot of competition in the medical world. Whether a patient is searching for a dentist, a medical doctor, a clinical psychologist, a plastic surgeon, or some other kind of medical professional, the doctors that stand out will be the ones that 1) have great reviews and 2) are easily findable.

In this blog, we will review a few medical marketing strategies your practice can use that will let patients find you online.

Your Website

Your website is often overlooked when it comes to marketing. Many businesses simply feel they can have success on a separate platform without having a great website. The truth is, a website is your medical practices’ digital office.

When you purchased or built your medical practice, did you invest in the interior of the facility, the waiting room, the professional equipment, and the front desk? Of course, you did! First impressions make a big difference. According to a study at Stanford University, 75% of people have judged a company’s credibility based on how their website looks. While this may seem unfair or unlikely, but it is human nature to judge things on how they appear.

In addition to how your practice website looks, there is major strategy involved in creating a website. Many practice marketing strategies point to the website, so your website needs to be organized and structured in a way that provides your practice with the most success. 

The final two medical marketing strategies include both on and off-page elements. Let’s discuss some elements of SEO:

Search Engine Optimization

SEO is a flashy term that many people throw around. It means the process of optimizing your website so that it appears in search engines. But how to appear in search engines?

There are two areas of SEO that you should focus on getting ranked for:

Google Search

Google search is the area that you can rank for both locally and non-locally. These are the results typically below map results. 

It is also important to find the key terms that your patients are searching for. If you’re a dentist in Coral Gables, Florida, you’re going to want to try to rank for “dentist + Coral Gables + FL” and other variations of that.

Google Maps

You should also be trying to rank on Google Maps. You'll get major business from people using their mobile phones. It is so important that your practice gets 5 star reviews from customers. You should actively be creating a strategy to get reviews.

To rank highly on Google Maps, you'll need to be building citations. Citations are listings of your business across the web. Facebook is an example. Be consistent with your NAP: Name, address, and phone. Also, list your website when possible.

In conclusion, investing in the above medical marketing strategies takes time in resources. But it’s just that, an investment. I highly recommend that you pursue the above 3 medical marketing strategies for strong growth.

Learn Industry Specific Information

For dentists, learn specific strategies: best dental marketing strategies

For psychologists and therapists, learn specific strategies: best therapist marketing strategies.

Join our directory for therapists

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Tim Tarks

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Tim Tarks
Joined: October 15th, 2019
Articles Posted: 120

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