Important Services That Every Web Design Company Must Provide

Posted by Michael Griffin on October 16th, 2019

Thanks to digitization, now every web design company in Denver can access clients all over the globe. But the inverse is also true, that every customer can access any designing firm all over the globe. In either case, the competition is extremely stiff because if you are a designer, the entire globe is your competition. To give your venture a competitive edge, it is important to provide your client with other services. Because clients prefer dealing with one company for most if not all of their online services than dealing with multiple companies. Some of these services are related to web design and may have already been on your roster while others are slightly different from the niche.

Web Designing

To start with the most obvious one, you can’t call your firm a web design company in Denver if you or your staff don’t know anything about web designing.

Website Development

Most people consider web development and web designing synonymous which is why your client may be surprised if you tell them that you don’t do web development. Web development deals with the coding aspect of the website while web designers look after the site’s look and functioning. You might already know PHP, HTML, MySQL, and other codes but if you don’t you might want to hire someone who does.

Graphic Designing

Most web designers are graphic designers by default as web designing is half about looks and half functionality. This skill can let you extend your roster to social media marketing, logo designing, infographics, and other services. Just be sure to familiarize yourself with the minor differences in requirements for graphics in different media.

Responsive Design

Responsive design is both a trend and a requirement for websites. At present, customers use smartphones to access the net which is why mobile-friendliness is an important factor to reach more customers and to rank on SERPs. But computers and tablets are not out yet. Designing multiple sites for different devices is cumbersome for designers and costly for clients. A responsive design can adapt to multiple devices deleting the requirement for multiple sites.

Site Analytics

Any client would be anxious to know if the investment they are making in your enterprise is worth it or not. This is why providing analytics services is important to keep clients updated about the effects your modifications have on the website. Even after the project is complete, your client might need analytics to track other online marketing strategies like SEO or SMM.

App Development

As mentioned earlier, mobile-friendliness is an important factor. A mobile application would be more compatible with smartphone operating systems. This means that they function better and faster on mobiles. This also creates brand recognition which is why your clients might be interested in app development. The same could apply for apps for other devices, particularly desktop and tablets.

WordPress Development

WordPress is easy to use and is compatible with most servers. It is easier to develop a WordPress site and takes less time. This is why many businesses are asking designers about their WordPress skills. It is a PHP and MySQL based content management system, so if you are already familiar with them you can develop WordPress sites with ease.

Web Hosting

If you have a large server, you might want to consider leasing it to your clients to host their sites. You can either host multiple sites on the same server (shared hosting), divide the server into sections meant for certain clients (VPN) or dedicate it to one client (dedicated server) among many other options.

CMS Development

The era of static HTML sites is long gone. Clients now want a robust and easy to use content management system that lets them manage the site’s content with ease. Even with the rise of WordPress, clients trust designers who can develop custom CMS more. They also prefer it very much if you give them the controls.

Search Engine Optimization

SEO may seem irrelevant to web designing but website components affect the optimization of websites on search results directly. User experience and mobile-friendliness are some important design components that directly impact SEO.

These are just some services that a website designing firm should provide for a competitive edge in today’s market.