Common mistakes that one can make with a PPC advertising campaign

Posted by Carlsen Baker on October 16th, 2019

A simple answer for this is that Google adwords is complicated and demands the users to be very specific with their ad campaigns. If you ask for a longer answer then there are a lot of mistakes that the clients make while planning a PPC advertising campaign. These mistakes are mostly very small but cost huge losses to advertisers.

Here are some of these mistakes that you should know about.

Setting & Forgetting
Google ad campaigns go through a lot of research that ranges from keyword research to ad copy, to landing pages, tracking, and more. Many believe that the job is done after the campaign is up and running, but that is not the case. Setting a Google ad plan requires a multi-stage optimization process. Constant monitoring, checking the incoming results are very important during a campaign. Not doing so will send the campaign haywire and end up causing a huge loss.

Not Using Negative Keywords
Most clients who come to best PPC service company in Mumbai don’t understand the difference between “Keywords” and “Search Terms.” Keywords are words or groups of words that you can target within Google Ads. But when most people search for a product or a service, they don’t type the keyword that the advertiser is bidding on.

This is why it is important to add negative keywords during a PPC advertising campaign. These keywords will tell Google which searches you don’t want to show up for. This will save you from wasting money on irrelevant search terms.

With the help of best PPC service company in Mumbai, you will save a lot of money and get better results.