Wendy's ‘Deliver’ the news consumers were waiting for

Posted by Walterinternational on October 16th, 2019

Wendy’s one of the oldest restaurant chains has announced their plans to bring the way their customers order food into the modern age with their new delivery options.

After years of operation Wendy’s has opted to start catering to the growing needs of on demand consumer delivery. Wendy’s have revealed their plans to bring on board two new delivery partners, namely Uber Eats, and GrubHub before the end of the year. Currently Wendy’s has an exclusivity agreement with another big name in delivery, DoorDash, but now that Wendy’s have updated their technology systems, a spokesperson has said the company are in a position to bring on board more delivery partners and increase sales and in turn profits.

“Wendy’s, has always been a chain who has built a reputation for having dine in customers and drive thru facilities, are now breaking into the home delivery market” the spokesperson said. In addition to the enhancements to their phone app, it is believed that digital sales for the company could break over 10% of the company’s total business by 2024. As it stands, digital ordering for the company accounts for only 2%, a far cry from other competitors in the fast food industry.

With this move, Wendy’s would be the next big name restaurant chain to expand their delivery options moving in to the New Year. Notably Burger King have announced their move to deliver through Uber Eats, however a spokesperson for Burger King did explain that GrubHub will remain their primary delivery partner, under a preexisting agreement between the companies. McDonald’s also added DoorDash to their delivery partners in July of this year, after dropping Uber Eats.

-David Xing Fai
-Walter International
-Info@walterinternational.com