Advantage Of Pursuing Marketing Analytics Course From XLRI

Posted by Princejeet Singh on October 17th, 2019

Organizations, big or small are inundated with information, data, and consumer choices. Often it becomes too tough to assimilate all this information and interpret the data to make meaningful insights. Here is when marketing Analytics comes into play. In simple words, it is the process of measuring and analyzing marketing performance to optimize investment. It helps transform data into deep insights about customer expectations. It offers relevant information with a focus on customer-oriented business strategy. There are full-fledged MBA programs that help understand the tools and trends in marketing Analytics. One of the best is the Executive Development Marketing Analytics course from XLRI. Let’s find out what makes it so unique.

Course details-

It is a five-month program that delves deep into tools and techniques used to measure the effectiveness of marketing expenditures so that marketing managers can make better investments and get returns on it. It offers the framework to judge the impact of different marketing efforts while assessing both the short and long term implications of it.

Who will benefit from the program?

l  This program is ideal for working professionals in the field of sales, marketing, business development, branding, advertisement, who have the responsibility to market company products and services.

l  It also helps product managers and marketing heads who use a large database of customers to derive at effective marketing strategies.

l  If you are a finance and accounts person looking into making key decisions influencing revenue prospects of the organization, then you will surely stand to benefit from this program.

Benefits-

l  The best part about this course is the methodology of teaching. In this hybrid model of distance learning, participants have a mixed bag of lectures, case studies, simulations, and industry training.

l  Live lectures are held on weekends to suit working professionals who can get the feel of classroom teaching without having to be physically present in the class.

l  Students have the facility to reach out to the professors in real time during the class and also offline through cloud campus.

l  The course is entirely data-driven that aims to offer hands-on exposure to real-life scenarios through case studies and more.

At the end of the program, participants are given a Marketing Analytics certification that is as good as the regular MBA program and is widely accepted everywhere.

So if you are already into marketing or are interested in honing your marketing skills, this program is ideal for you. Be a part of the learning metrics at XLRI and gain from this beautifully designed course for working professionals.

More info:- https://talentedge.com/analytics-courses/