Four Steps for Improving Your SEO Strategy

Posted by 180Fusion on October 19th, 2019

Are you considering taking steps to improve your SEO strategy for your small business? Fortunately, doing so can vastly boost your online brand recognition and search engine ranking. To get started today, here are a few steps you can take advantage of for reviewing your current ranking and optimize your website for success! 

Review Your Search Engine Ranking

It’s best to start off by reviewing your current search engine ranking. Try entering a few keywords into Google to see where your brand pops up. This is your search engine “ranking” and will be the key factor you will be improving with optimization. You should check in on your ranking at least once a week to see if it has improved or dropped, but you don’t always have to use the search bar, you can use online tools, such as Google Analytics or paid analytical software.

Set Up a Recurring Blog

Blogging is a great way to rank for specific keywords and engage your target audience right from your website! You can use recurring blog posts to help Google understand you’re a reputable brand that should be ranking higher on its search engine. Also, plan on using a variety of subtopics to spread the knowledge of your brand on Google and attract even more customers. 

Hire a Local SEO Agency

If you don’t want to do SEO work on your own, consider booking SEO services in San Francisco. This way, you can get an agency to conduct an audit of your search engine ranking and figure out what steps to take to improve it. SEO is ever-changing, and it can take a lot of time and energy to master online brand optimization. Often, it’s your best solution to hire professional marketers to do it for you.

Stay Up to Date on SEO Trends

If you’re big on DIY and want to learn more about SEO, you should learn all about it! There are plenty of online resources to help you, such as Moz and SEMrush Academy, in addition to HubSpot courses. There are even micro digital marketing degrees you can obtain if you’re serious about mastering digital marketing.

There are four main tips to consider when improving your SEO strategy, from reviewing your current search engine ranking to staying on top of current SEO trends. Hopefully, this short guide could help you with DIY optimization or find local SEO services in San Francisco.