Don’t Ruin Your Business with Inaccurate Business Directory

Posted by Rupali on October 21st, 2019

An inaccurate and irrelevant business directory refers to the list of B2B contacts that impacts the overall health of your business. In the market, you can easily find ample data providers offering databases; however, while purchasing the database, you should be careful as it can either make or break your business. Your CRM system can only produce impeccable results if the data injected inside by you is accurate and relevant. A business can still manage without CRM; however, in the absence of accurate business directory India, it’s almost impossible to achieve the desired results.

Let’s look into a few examples of how an inaccurate business directory ruins your business performance:

Incorrect Lead Generation and Reduced Productivity

An inaccurate business directory gives birth to irrelevant lead generation. This irrelevant lead generation impacts your sales and marketing team’s performance as it becomes very difficult for them to contact leads, prospect them, and set meeting schedules. It invites a lot of time and money wastage too because your sales and marketing team is sending emails that bounce and making calls on a wrong or incorrect numbers. It takes away all their hard work also, which they could have utilized in other productive tasks. Inaccurate business directory India also results in poor prospect planning for those leads where contact information is right, but the leads’ preferences and job roles are not correct. It ruins the first impression of your business in the very first meeting with the lead.

Bad Relationship Management

Database providers sell various business directories based on industry and domain preference. Inaccurate business directory leads to bad relationship management as it doesn’t let your sales and marketing team prospect the right lead with correct information, which later on hampers the follow-up with leads. Due to incorrect details of a profile like job role and preferences, sales and marketing team pitching goes all in vain, which deteriorates the initial relation with lead. Even the lead who is contacted by the sales and marketing team feels frustrated because he is getting contacted for something which he or she never wished for.

Often, while following up with the right lead, by mistake, your sales and marketing team can also input incorrect information which they gathered during the follow-up with the lead. During the buyer’s journey, there are a series of interactions of lead with your team, and sometimes your team also makes an error while feeding the data, which hampers the follow-up with the lead.

De-motivation

Errors made while feeding the data lead to inaccurate reports which de-motivate your team as the metrics produce an incorrect report, which was not expected. Just imagine the number of leads that converted into customers not properly put, then it leads to confusion, frustration, and de-motivation in your team. It also distracts the employees from their focus on achieving the targets.

Apart from de-motivation, which prevails among the team, the sales forecasting process also gets impacted adversely with incorrect reports as the key decision-makers also face a hard time in planning future strategies based on inaccurate reports.

Thus, using an accurate business directory India is very important for your business. If you are planning to buy a database from any database provider, then check twice or thrice and make the right decision. The correct business directory helps your sales and marketing team to dial calls effectively and deliver high impact messages to build a strong relationship with prospects and existing customers. Correct data helps your business in retaining existing clients and enhances the chances of profitability through increased revenue. In a nutshell, accurate data acts as a master key to unfold the world of better sales opportunities.