Content Marketing Strategy

Posted by MichealH Alexander on October 22nd, 2019

At Agile Marketing Australia we sit with you and go deep on who your target audience is and what you want to achieve once engaged with them. That helps us create our Content Marketing Companies strategy for you, the 'why' we are creating the content, the 'who' it is aimed at and the 'what' you can do for them.

What is content strategy?

The content strategy is therefore the 'how' of these grand plans.

It is no secret that attracting customers and earning conversions has changed in recent years. The importance of Search Engine Optimisation and Google search now necessitates the constant creation of engaging and authoritive content. Your business will fall out of the consumer's view very quickly if you aren't being surfaced in Google.

So we undertake a deep dive into your business and what your audience is searching for and we create content around that. We take into account your business, your target audience, how and where they consume content and we tailor our strategy around it.

It is fluid and we adjust the strategy as the industry changes, as consumers change, as the Google algorithm changes, as search terms change. We are not static in the slightest, we are agile and always at the forefront of what technologies and content will put you in front of the audience you want.

At Agile Marketing Australia we pride ourselves on developing a content strategy that ii uniquely yours, it is geared for you, your product and your customers alone.

In doing that we look at:

Who you are creating the content for: Who is your target audience, do you have more than one and how can we cater for each

The problem you solve for a customer: We will educate your audience as to why they need your product, what it is in fact going to solve for them and why they cannot be without it

Your Unique Selling Proposition (USP): What makes you different from your competitors. This is a primary focus on the content we will create for your business

In-depth keyword analysis: We are experts at delving into keywords relevant to your industry and products. We discover what are the big search terms people are looking for, who is ranking well for them and where there might be opportunities to create content around other keywords. Our content strategy is very heavily based around a real expertise in SEO and creating content we know will rank well in Google and other search engines.

Different content formats: We can cater different content for different formats, be that blog posts, videos or infographics, whichever is best for reaching your audience

Where the content will be published: We will utilise channels that you own, such as your website and blogs as well as social media channels such as Facebook and Instagram

Timing of creation and publication: We create a publication calendar that will suit your business needs around events, holidays and any opportunity that comes up throughout the year. Again, at Agile Marketing Australia this is fluid and can be added to quickly as needs arise

Position your business as an industry authority: Much of the content we create will have nothing directly to do with the actual product and services you sell. We create content that will inform, engage and attract new customers as well as old to your business. We will create educational, well researched think pieces on big issues within your industry which will see you become industry experts and earn loyalty and trust from customers. This is a key pillar of content marketing.

What Does Success Look Like For Content Marketing?

Content Marketing is not for everyone, it takes a lot of research and a lot of hard work. But if you want to go down this path, we promise you it is well worth it.

The benefits of content marketing will not only increase your bottom line but raise perceptions of your business among customers and other industry experts.

So, the main reason to undertake content marketing strategy is to:

Quite simply, be found by prospective customers: We cannot stress enough Google rankings make and break companies. As customers search for products, services and answers your content marketing can position you at the top of Google search rankings, and at present there is no more powerful way to source the right customer

Build an engaged audience: The right piece of content that strikes just the right chord with the right type of people is what we are after. You engage your audience, you build on it and eventually those people will interact with your business in an ongoing fashion. This will increase sales, provide valuable customer insights and build brand ambassadors. Local Seo Company

Build a new customer: Look, we are all after increased revenue and with the right content marketing strategy you are going to develop an audience that trust you as your authority in the industry grows. The more your audience trust you, the more likely they are to buy from you.

Reduce other marketing costs: A lot of clients see better results coming from content marketing than they do other more traditional forms of marketing. There is the option to simplify some of your marketing strategy by investing in content.