The Top Digital Marketing Trends To Follow For 2019

Posted by Immerse on October 23rd, 2019

It’s pretty much an interesting trend that you need to be keyed into the latest digital marketing statistics to remain effective in 2019 and beyond. Whether you rely on SEO, social media, content marketing, etc. to generate leads for your business and convert users into paying customers, our carefully compiled set of statistics is just what you need to adapt.

Immerse Digital Solutions is the finest Digital Marketing Company Dubai which provides strategic direction, creative design, and technical development for services to their clients. We are a full-service digital communication partner that delivers branding, development, marketing, media production, and analytics solutions to brands.

Here are some trends to follow in 2019:-

Trend #1: The Competitive Marketplace of Facebook Advertising

It’s simply not about boosting a post from your Facebook page with a couple of clicks, and watch engagement numbers rise by the minute? Additionally, more small businesses and solopreneurs are utilizing Facebook advertising, and bigger businesses are becoming more inclined towards advanced Facebook ad strategies, like remarketing. This means the competition to get your Facebook ad noticed has become more fierce, so you’ll need to be more strategic about your ads if you want to see success and a solid ROI.

Trend #2: Quantity vs. Quality of Content

For 2019, we recommend focusing your blogging efforts on really high-quality long-form content. A quality blog that produces tangible SEO results within a short span of time. Producing a long-form blog once a quarter is a good goal for a small to medium-sized business. Be realistic about what long-form content you can produce with your given resources. Planning is key and there is no easy formula.

Trend #3: Link Building Aren't Easy

Social sharing of links is not an effective form of link building. Sharing your own content across social media channels (or having someone share it on your behalf) only sends minor ranking signals to search engines, so sharing links via social media is not a replacement for building links. Links shared on social media are not valuable for link building and increasing domain authority.

Trend #4: Stories Are the Future of Social Media

People are posting more than one billion stories collectively every day on platforms like Facebook, Instagram, and Snapchat. Stories are popular because they provide a way for users to opt-in to content rather than scrolling through news feeds, which are becoming more and more cluttered. In a way, stories help reveal the true colors of a company and provide an authentic capture of life beyond a perfectly edited piece of content.

Other Important Digital Marketing Trends for 2019

1. Micro-influencers: Influencers across social media don’t have 1 million followers to increase awareness of a brand or product. Accounts with 10,000 or less followers still possess a lot of power and should not be overlooked when considering an influencer marketing campaign.

2. Chatbots: What do we want? Customer service! When do you want it? Now! Chatbots will be more and more important in 2019 as customers seek real-time answers to questions.

3. Voice search: With the rise of mobile, we’ve all seen this one coming. By 2020, about 30% of web browsing will be done without touching a screen, according to this Knox News article.

4. Messaging: Similar to chatbots, messaging on social platforms like Facebook, Instagram, and WhatsApp will be key to connect brands with current and potential customers.

Now is the time to take stock of your resources and prioritize your digital marketing efforts for 2019. Digital Marketing Company Dubai allows businesses to reach their target audience where they spend their time and levels the playing field for small businesses. We provide powerful targeting, hyper-personalization, more advanced analytics, and best ROI. Let our experts take care of all your digital marketing needs. Give us a call to know more.