How One App Can Improve Your Marketing Results

Posted by greensael on October 23rd, 2019

If you’re one of those “working behind the desk is essential” kind of marketers, well, to quote the great: “let me disabuse you of that notion right now, my friend”. There are now talks of having local hotspots strewn across the solar system with a possibility in the not so distant future to start a conversation on Mars with: “Hey, what’s the Wi-Fi password?”. So, you can step out from behind that desk of yours and start improving your marketing results with an app anytime anywhere. Especially when the app in question is a digital signage app.

Our favorite DS app (we work with Kitcast digital signage) covers a range of marketing activities, not limited to, but including engaging content creation, playing dynamic or interactive content, social media streaming, content testing, controlling a nation-wide network of screens, running highly successful nationwide ads, collecting and analyzing data, running Programmatic DOOH and precisely targeted campaigns, boosting POP sales, increasing brand awareness and much more. Now, let’s look at different ways marketers are killing it with their digital signage app on a daily basis.

Beautiful and eye-catching content

The ability to create powerful and engaging content is a trade of successful marketer. Though starting your journey with creating digital signage content can be intimidating, the sun will be shining brighter the second after you’ve downloaded a great DS app. Good digital signage app will allow you to easily create custom content using professional templates and power editor. DS app is a spectacular tool for creating and deploying engaging content with photos, videos, animation, and text. Look for DS soft provider that invests in their designs and understands how important quality visuals are in this day and age. Good DS app can get any beginner started in no time with an awesome range of pre-built templates, professional stock images, sleek modern fonts, and amazing photo filters.

UGC

With your DS app you can deploy real-time Instagram or Twitter updates and stream the reviews that you have on TripAdvisor or Yelp. We’ve actually now have seen the whole industries (take like HoReCa for example) transformed with digital signage and user-generated content. One app will help you to promote your products and services through UGC, become an amazing storytelling tool and actually encourage other people to post and participate in your marketing campaign. In order to understand how powerful digital signage app and UGC really are, remember that more than 70% customers prefer and are more comfortable with recommendations from a stranger on the web, and the same 70% of your clients trust UGC more than any of the traditional ways of marketing or the advertising you can throw at them.

Precise targeting with DOOH

Programmatic DOOH allows you to apply new king of targeting, a sophisticated one that can be based on your customer's demographics, their current location or preferences. Marketers can use location-based DOOH and mobile tech to target audiences based on the proximity to points of interest. This is our beloved online digital audience targeting tactics but without the ad-banning tech or the ability to click on “skip the ad”. Everything you put out there on a digital out-of-home display will be seen. And if you think that is awesome – enter dynamic DOOH. That is a whole new level of targeting that can change based on weather conditions, social media feeds, and even facial expressions. Seriously, with just one app you can run a nationwide campaign for 120 coffee shops and offer a nice tall cup of ice coffee to those looking tired on a very hot day.

Video content 

Today is definitely the right time for video marketing. More and more video content is being watched now than ever before and demand is constantly growing. Last year we’ve seen more than 87% of marketing professionals state that they use video as one of the most engaging marketing tools, videos are the main watched content across all the social media platforms and on the daily basis there are over 500 million hours of videos are watched on YouTube. Now, just imagine the attention-grabbing power of unobstructed digital signage screen combined with video content. No other app has so much power to boost marketing results than DS app powered by video content. Moreover, video walls are becoming the new wall art and are used everywhere from the most famous luxury shops to lobby areas in commercial and residential buildings. Video walls are immensely popular these days, and running one with your DS app is a great way to attract and engage customers.

Content testing

No matter how intuitive your digital signage software is, and no matter how many amazing pre-build templates they have, the marketer’s job is to test the content to the point of perfection. It is a rather familiar route with content creation and it’s not to be skipped with DS. However, with DS the whole proses is so much simpler, and, dare I say: fun!  You can test and tackle overall design, the frequency with which your content would appear, the audience you can/need to target, find the best time to advertise, etc. Test out your designs to the point they are simple enough to understand, represent your brand and are easily seen from afar.

Eliminate common bad business practices

In 2019 it is expected of businesses to do better and operate responsibly exhibiting no less than respect to their customers. And this isn’t about what we now call ethical brand behavior; this is about just smoothly running your day-to-day operations with good customer service as a priority. Here’s an example: having a printed breakfast menu that you serve from 7 AM to 11 AM in your restaurant up for all to see 24/7 is a bad business practice. Customers get really annoyed when at 11:30 AM they’re told that they’ve missed the fine print on the poster and can no longer order their egg white omelet. That can be fixed with your digital signage app that operates your digital menu board. Here’s another one: if you are running a clothing store and you’ve ran out of the popular item and only have it in stock to order on your website, with the help of your DS app you can have that information up within seconds on all of your in-store screens so your customers won’t feel like they’ve made a trip to your store for nothing and just make a purchase online. Be considerate, with your digital signage app you are able to make important changes to better your marketing results, can make your brand stronger and your customers more likely to convert.