Basic Social Media Hacks Startups should Learn

Posted by Ben Fewtrell on October 23rd, 2019

Always it is not possible for a startup to spend a lot of money on social media marketing by hiring experts. For these businesses, it is better to enroll in social media strategy training and operate social media campaigns by in-house resources. Initially, having knowledge of some basic social media hacks will help you a lot. In this article, you will discuss these hacks.

Social media marketing has stepped in the wide field of digital marketing. All major social media platforms, taken together, have crossed more than 2.8 billion active users. These channels have become critical to enhancing brand awareness and distributing interactive content, lead generation, and improving customer conversion rates. This is important for startups which are struggling with a small budget in this overcrowded and competitive market. By enrolling in a trusted social media strategy training, you will be able to use social media platforms for expanding your business. With this training, you will be able to promote your business on social platforms without bearing the cost of hiring permanent social media experts.

In this article, we are going to discuss a few basic social media hacks that will help you put best efforts into social media marketing within a tight budget.

1.Create a plan that works

At the outset, you should make an effective plan. This plan should help you promote your business efficiently on social media. You will need to perform thorough research before building a plan. This plan will keep you on the right track. Here are some important steps you need to consider when making a social media marketing plan.

2.Perform target audience segmentation

Once you are done with the plan, you should head towards the next step. Now you need to determine who your target audience is and what the target audience is looking for. That’s why you need to perform target audience segmentation and develop buyer personas. By evaluating your customers’ background (their profession, hobbies, education, gender, income, and interests); you will be able to identify the audience you should target.

3.Research the competition

It is also important to research your competition before running social media campaigns. Identify who are your competitors and what they are doing on social network platforms. If you find your competitors doing pretty well, you should not hesitate to follow their footprint. While analysing your competitors, don’t forget to target businesses that are similar and near to your business. There are some organisations offering social media training in Australia, these organisations can help you analyse your competitors and their activities on social media.

4.Identify your objectives and goals

Unless you know what to achieve, you will not able to put effort into achieving it. Why do you need social media marketing? Clearly define your objectives and goals so that you can work on achieving them.

5.Choose channels suitable for your requirements

There are a number of social media channels, such as Facebook, Twitter, Instagram, etc. You should determine which platform is the best place to promote your business. Once you know which channel you need, create and promote content accordingly.

A Final Takeaway

These are the basic hacks that you can try without any experts’ help. However, if you want more, such as spreading your brand awareness, creating engaging social media content, preparing a distribution calendar, and employing important social media productive tools, you will need social media strategy training.

Author Bio

Ben Fewtrell is a business coach who has been associated with a business training organisation. He provides cost-effective social media strategy training in Australia. If you are looking for social media training in Australia, you should consult him.