Rural Tourism contributes in Social and Economic Growth of Local Communities

Posted by Deeksha on October 23rd, 2019

Large number of tourists visit India for its rich cultural heritage and varied climate, bringing remarkable economic changes in the country. Tourism has huge impact on various developmental aspects including gross domestic product, employment and foreign exchange. An intelligence report titled, “Tourism Source Market Insight: India” is the source of all the stated insights. This report is the latest addition to Market Research Hub’s ever growing repository.

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Indian government recognizes the potential held by tourism sector and has been taking steps to increase tourism revenue. Indian government has taken various measures that include visa policy modification, enhanced hygiene & security for women and overall cleanliness. India is home to different types of tourism that includes eco-tourism, adventure tourism, heritage tourism, religious tourism, health tourism, cultural tourism, wildlife tourism, and 30 world heritage sites. Medical tourism has flourished owing to presence of highly skilled doctors and cheap medical facilities. Tourism aids in eliminating poverty and creating employment in hospitality and tourism sectors. 100% foreign direct investment in hospitality sector encourages foreign investors to establish international hotel chains, thereby developing the economy.

Incredible India campaign boots tourism

Indian government introduced the concept of rural tourism to showcase rural life and its cultural heritage with core competencies in textiles, handloom and art & craft. Rural tourism aids in social and economic development of local communities. Cruise tourism is an emerging marketable product that involves vast coastlines, idyllic islands and virgin forests. International campaigns promoting incredible India was commenced by ministry of tourism as television campaign, print campaign and social media campaign to boost Indian tourism globally.

Tourism is eyed as a viable option of sustainable economic growth for its positive attributes such as poverty elimination, foreign exchange earnings and employment generation. Small and micro enterprises in tourism employ women, young people and ethnic minority populations. Diverse supply chain of tourism benefits services such as agriculture, transport and handicrafts.

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India as tourist destination: Report Synopsis

Quantitative and qualitative assessment exhort intelligence and overarching report on the India as tourist destination. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the India as tourist destination. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on India as tourist destination.

An insightful and deep-dive assessment of the competitive assessment of the India as tourist destination pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the India as tourist destination. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

India as tourist destination: Research Methodology

Primary sources and secondary sources propel intelligence report on India as tourist destination that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst.

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