Everything You Needed to Know About Macaron Packaging Boxes
Posted by Roy Harris on October 23rd, 2019
If you are unaware, macarons are the small, pastel coloured biscuit-looking confectionery items that you might have seen inside a bakery. While they may look like biscuits, they are actually made with white egg-white and are a meringue based sweet confection. Macarons are not only available in a single flavour but rather each colour that a macaron is produced in, is a signifier of its flavour. For example, a lemon flavoured macaron will be made in yellow colour, a chocolate flavoured macaron will be made in brown and a raspberry macaron will have a red-pinkish colour.
These beautiful and attention captivating confectionery items are mostly packaged in almost equally as attractive packaging boxes. Macaron boxes available in the supermarket or the bakery have been undergoing a transformation like all packaging nowadays. Macaron retailers and manufacturers are slowly coming to the realization of the importance of their macaron packaging. Let us dive into the world of macaron packaging boxes below and dissect it in a brief way.
Stock option:
The stock option of a macaron box is the basic paper stock used to manufacture it. The different stock that packaging manufacturing companies offer comprises e-flute corrugated boxes, bux board boxes, cardboard boxes, rigid boxes and eco-friendly kraft boxes. While these may be the options presented by packaging companies, macarons however are packaged in only 3 paper stocks i.e. kraft, rigid and cardboard. Kraft is predominantly for bakeries and businesses who would like to go the eco-friendly route. Because kraft is manufactured with a minimum carbon footprint and is biodegradable, it is the preferred choice for a significant amount of bakery item consumers. Cardboard and rigid boxes are used by the retailers who would like to offer high-end packaging for their macarons.
Customisation:
When it comes to macaron boxes, the customisation options are endless. Depending on the needs and requirements, one can first select a box suitable for their macarons. By instructing the packaging company as to what kind of customisations need to be made to the macaron box, the company provides with a digital mockup of the box. The customisation options to increase the aesthetics of a macaron box include spot UV, embossing, debossing, silver and/or gold foiling. For the finishing, matte or glossy options are presented and any can be picked depending on the preference of the retailer. Moreover, die-cutting is also a process offered, in which the paper stock can be cut in different designs to look more attractive.
Tips and Suggestions:
If you intend to order custom macaron packaging, consider the following tips to make your boxes look good. The first thing to consider is the box style. For macarons, a simple window box would be suitable which has the name of your bakery and logo printed on the top. Through the window, macarons will be visible for all and can act as more of an eye-catching factor. Secondly, the colour scheme you choose should be neutral and not too bright and out there, that it contrasts the colours of the macarons. Lastly, with the add-ons available, going overboard will make your macaron boxes look unpleasant. Always remember less is more when it comes to aesthetics.
If you would like to know more about macaron boxes, head on over to The Packaging Boxes. When ordering macaron boxes, always make sure to ask for a digital mockup so you may know what you are ordering and can alter anything that does not seems pleasing to you.
