Importance Of Digital Marketing Course From MICA Offered By TalentEdge

Posted by Princejeet Singh on October 24th, 2019

Digital marketing in simple terms involves marketing efforts by companies that focus on channels including search engines, email, social media platforms, etc., in order to connect with their existing and prospective customers.


The Rise of Digital Marketing

In the modern technological era, there is no denying the fact that the demand for digital marketing is skyrocketing. In just a short period of time, digital marketing has transformed from a mere indefinite trend to a prominent influence. Furthermore, earlier, Digital Marketing Course were deemed merely as a module amongst a plethora of other marketing courses, but today, there has been a significant change in this scenario. In both, academic as well as professional curriculums, the digital marketing course appear as a standalone subject.

Digital Marketing Course By Mudra Institute of Communications, Ahmedabad (MICA)

MICA is a well-recognized education institution in India. The digital marketing programs offered by MICA are specifically designed to furnish students with essential knowledge about the digital marketing realm. Their training programs are extensive, allowing students to learn the important skills necessary for digital marketers.

Importance of Digital Marketing Courses by MICA


  1. Extensive Knowledge of Digital Marketing Concepts

The digital marketing course, offered by MICA, is specially designed to offer comprehensive knowledge about the various concepts of digital marketing. With these courses, individuals can learn the skills and their applications in the business sphere in order to be a successful digital marketer. Subjects that Digital Marketing Courses cover include:

  • Social engine optimization
  • Webmaster tool
  • Social media marketing
  • Google Adwords
  • Affiliate Marketing
  • Email marketing
  • Mobile marketing
  • Digital marketing strategy
  • E-commerce marketing
  • Content marketing
  1. Abundant Career Opportunities

Digital marketing courses by MICA provide individuals with the opportunity of choosing from a wide range of career options based on their preferences. Globally reckoned MNCs like Google, LinkedIn, Microsoft, etc. are hiring digital marketers throughout the year. 

There won’t be a scarcity of jobs in this field with regards to career opportunities. Candidates only need to obtain a professional digital marketing certificate from a reputed institute. There are numerous career paths and job roles that students today can explore by enrolling for a digital marketing course at MICA.


  1. In-Demand Profession

As the demand of digital marketers is rising in the corporate realm, there is a serious shortage of this skill set in the existing job market. So enrolling for a digital course today and obtaining professional certification can certainly equip candidates with the knowledge and skill sets required for a job offer. Additionally, since the demand is higher as opposed to the supply, professional digital marketers are in a position to negotiate and land more lucrative jobs in leading multinational companies across the nation.

Digital marketing courses have proven to be a great avenue for individuals to commence their careers as digital marketers. And enrolling in certified courses enables them to attain the essential skills and exhibit themselves as credible candidates. Comprehensive digital marketing courses offered by MICA covers all important aspects of this field, allowing individuals to advance their position in this field and land high-paying jobs right from the start of their career.

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Princejeet Singh

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Princejeet Singh
Joined: July 25th, 2019
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