Gluten-free Pizza Crust: Challenges and Opportunities Ahead

Posted by Nicky Arora on October 24th, 2019

The Global Gluten-Free Pizza Crust Market size is anticipated to reach USD 3.1 billion by 2025, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.5% over the forecast period. Increase in the impact of western culture and rise in disposable income are some of the factors for the growth of the market. Rise in the number of pizza outlets may lead to the market growth in the upcoming years.

Growing awareness related to health among people and increase in the prevalence of celiac diseases are expected to be the major factors driving the market for gluten-free pizza crust. It was surveyed that 1 in 20 Americans are diagnosed with gluten sensitivity, which may cause severe health problems. It is essential to make changes in the diets and food habits in order to decrease the occurrence of celiac disease. Thus, the bakery industry manufacturers have been developing different gluten-free pizza crust products. Pizza consumption is maximum in regions like North America and Europe.

North America held the largest share and generated a revenue of USD 692.7 million in 2018. The growth of market is attributed to rising awareness among consumers related to the benefits of having no gluten in the pizza crust products. Many innovative and new flavor products are launched, which may lead to the market growth.

For instance, in 2018,Schwan's Consumer Brands, Inc. launched two new and innovative flavors of Freschetta Gluten Free Pizza during an awareness program related to celiac diseases. Tuscan style chicken and spinach and roasted mushroom ae the tow new flavors that make people not to change their taste due to different health conditions. This Freschetta Gluten-free Crust has been certified by the National Celiac Association for providing unique flavors, while considering health of people.

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Asia Pacific is the fastest growing region, expanding at a CAGR of 7.1% during the forecast period. India has over half of the population that is beneath the age of 30 and is known to have the most significant young generation, thereafter China, Indonesia, and U.S. Young population may be the reason for the growth of the market during the forecast period.

Further key findings from the report suggest:

• By product, the conventional segment held more than 65.0% share of overall revenue in 2018. The organic segment is anticipated to ascend at a CAGR of 6.9% over the forecast period
• Based on end use, the retail segment was valued at USD 713.2 million in 2018 and is projected to exhibit high growth in the next few years
• U.S. emerged as the biggest consumer of gluten-free pizza crust in 2018 and is expected to witness significant growth over the forecast period
• The gluten-free pizza crust market is highly competitive with the leading players including Udi's Gluten Free, Glutino, King Arthur Flour, Namaste Foods, Nu Life Market, Bob's Red Mill, Cup4Cup, and Vicolo
• North America dominated the global market in 2018, accounting for 35.0% share of the global revenue. This trend is projected to continue over the next few years
• Various manufacturers are concentrating on new product launches, capacity expansion, and technological innovation to estimate existing and future demand patterns from upcoming product segments.

Grand View Research has segmented the global gluten-free pizza crust market by product, end use, distribution channel, and region:

Gluten-free Pizza Crust Product Outlook (Revenue, USD Million, 2015 - 2025)

• Organic
• Conventional

Gluten-free Pizza Crust End Use Outlook (Revenue, USD Million, 2015 - 2025)

• Retail
• Bakeries
• Others

Gluten-free Pizza Crust Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

• Offline
• Online

Gluten-free Pizza Crust Regional Outlook (Revenue, USD Million, 2015 - 2025)

•          North America

o   U.S.

•          Europe

o   U.K.

o   Germany

•          Asia Pacific

o   China

o   India

•          Central & South America

o   Brazil

•          Middle East & Africa

About Grand View Research:

Grand View Research is an India & U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. Grand View Research database is used by the world's renowned academic institutions and Fortune 500 companies to understand the global and regional business environment. Our database features thousands of statistics and in-depth analysis on 46 industries in 25 major countries worldwide.

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