Let There Be Post: 3 Effective Elements to Include In Your Direct Mail Postcards

Posted by Shawn Nag on October 24th, 2019

Frankly speaking, there is no other way for business promotion better than going from door to door and letting your customers know about your brand and its services. Sounds impossible? Well, it’s not. With the advent of EDDM services or Every Door Direct Mail services, you can easily reach out to your targeted customer in a short period of time.

Direct mail postcards have low manufacturing and mailing costs which makes them perfect for this service. The most important aspect of postcards is that they do not carry covers and the message stares right in the face. This grabs the attention of the holder in the first go.

There are many online printing services providers that provide postcard mailing servicesat affordable costs. This saves you the cost of hiring a guy who can deliver it from door to door. All you have to do is specify your target area(s) based on their zip codes and the service provider will mail it to the respective neighborhood(s). But all this will be useful only when you have an effective design for your postcards that has a good impression on the minds of your target audience. Effective yet minimal designs with not more than two colors help to stress on the message and not overwhelm the audience.

Here are 3 fundamental elements that you to have for your direct mail postcards:

1. Offer: Be it for the promotion of a new company, or a new product or service, providing an attractive offer or discount in your every door direct mail postcards motivates your target audience to act faster. An offer or discount never fails to create interest in the minds of the people and they will be inclined towards finding out more about your products or services. This can generate higher footfalls.

        There are also folded postcards available which enable you to incorporate more info about            your company. You can even opt to insert invitations and price lists in them.

2. Call to Action: After you have provided an offer, it is now time to add a Call-to-Action. We all have seen Call-to-Actions like “Call Now”, “Hurry”, “Limited Time Offer”, “Contact us for more info”, “Sale Ends Soon”, etc. All these play an important role in motivating the audience to act faster.

3. Contact Info: A must-have in your direct mail postcardsis your contact information. This should include your contact number, email address, and website. You can also mention your social media handles liked Facebook, LinkedIn, etc. LinkedIn can be a powerful business promotion platform as it has customers who are looking for the services or products you provide. A good option is to provide your contact info on both sides of the postcard.

Direct mail postcards come in a variety of sizes for you according to your budget. All you have to do is to choose the size, get an effective design that incorporates the 3 above-mentioned points, create a strong message, target your audience and let go. The printing service provider will do the rest. EDDM is one of the fastest means of business promotions that will certainly help your garner higher sales and revenue.