Gift Card Market by Type and Geography - Global Forecast & Analysis 2019-2023

Posted by sarahbennu on October 25th, 2019

The global gift card market is expected to post a CAGR of more than 13% during the period 2019-2023, according to the latest market research report by Technavio. With the rising number of occasions and growing popularity of the gifting culture, the demand for gift cards has increased significantly over the recent years. The sales of gift cards surge during festivals and other days, such as Father’s Day and Mother’s Day. Moreover, several organizations recognize their employees’ performance and offer incentives in the form of gift cards. Apart from buying personalized gifts, gift cards can also be used in restaurants, grocery stores, supermarkets, department stores, specialty stores, and cafes. These factors are expected to boost market growth during the forecast period.

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As per Technavio, the launch of new products in the gift cards category will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Global Gift Card Market: Launch of New Products in the Gift Cards Category

Vendors are continuously launching new products to stay ahead in the competitive market. Several entertainment companies are collaborating with technology solutions providers to launch e-gift cards for content across major online and retail marketplaces. Similarly, electronic device manufacturers are partnering with technology solution providers to launch gift card programs on their websites to increase the sales of products such as smartphones, smart devices, televisions, and accessories. This growing trend among vendors is providing customers with a wide range of gift cards to choose for their friends and relatives.

Global Gift Card Market: Segmentation Analysis

This market report segments the global gift card market by type (e-gift cards and physical gift cards) and geography (APAC, Europe, MEA, North America, and South America).

The North American region led the market in 2018, followed by Europe, APAC, MEA, and South America respectively. During the forecast period, the North American region is expected to maintain its dominance over the global market. This is due to the strong growth of the retail sector in countries such as the US and Canada. However, the APAC region is expected to witness the highest incremental growth over the forecast period.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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