The exact same with communities; locally, nationally and internationally we mark life with events.
Why am I drumming this into you? The style and response to events are already pre-loaded into everyone's psyche! Your visitors are What day is tomorrow already set as much as answer events that you intend to offer them. Half the task is performed, you should just find a trigger.
Christmas is almost here obviously and I'm sure every business is bringing out the tinsel red and fluffy hats for staff to wear. Mark down a couple of prices and away you go, or can you? If many people are doing it you can have a tough time standing out. Running a Christmas promo only means you're hopefully keeping up.
You will want to spend a few minutes exploring for smaller event days to take advantage of all year long? National days really are a great opportunity to generate mini events. The hospitality industry makes great use of national days and you will find lots of them but any industry can utilize them effectively. If your marketing by way of a website you are able to theme it and offer deals, products relating to; discounts because of; use your imagination and vary, stand out from the crowd.