Set Top Box Market: Global Market Size, Industry Trends, Leading Players 2025

Posted by shibaomrglobal on October 30th, 2019

The global set top box market size was valued at $XX billion in 2018 and is further estimated to reach $XX billion in 2025, growing at a CAGR of XX% during the forecast period. The set top box industry is projected to witness considerable demand during the forecast period owing to increasing penetration of High Definition (HD) channels among consumers coupled with the increasing adoption of smart TVs. Further, increasing consumption of hybrid content, rising internet penetration, digitization in emerging economies, and increasing demand from commercial sector are some other factors that drive the growth of the global set top box market.

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Moreover, the increasing consumption of over the top (OTT) content on smartphones and other handheld devices is another key driver for the growth of the set top box industry. The extensive use of smartphone along with increasing internet penetration has enabled the customers for staying up to date with the digital world, reducing the need for waiting. The increasing penetration of the smartphone is one of the major factors contributing to the growth of the market.

Moreover, increasing trend towards on-demand video streaming service further contributes to the growth of the global market. On-demand video streaming provides the users with the liberty in accessing video content on televisions and mobile devices, regardless of time, where several providers make the content available to the customers. On-demand video streaming services offer a broad array of video program including entertainment, films, sports, and educational programs. OTT content can be accessed via OTT set-top boxes, OTT devices, smart TVs, and others. Thus, increasing consumption of OTT content will increase the demand for OTT set top box; thereby, surge the growth of set top box industry.

Moreover, the market in the Asia-Pacific region is estimated to exhibit considerable growth due to contribution from the economies such as China, Japan, and India. In addition, increasing population base coupled with the increasing smartphone penetration further drives the growth of the market in the Asia-Pacific region.

Key players in the set top box market includes cable providers, digital satellite providers, and telecommunication companies. Major infrastructural providers are adopting strategies such as partnership and collaboration and mergers with content and software providers owing to the increasing need for better interactive content.

Global Set Top Box Market Segmentation

By Type

  • Cable
  • IPTV
  • Satellite
  • Others

By Content

  • SD Set Top Box
  • HD Set Top Box
  • 4K Set Top Box

Global Set Top Box Market Segment by Region

North America

  • US
  • Canada


  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe


  • China
  • Japan
  • India
  • Rest of Asia-Pacific

Rest of the World

  • Latin America
  • Middle East and Africa

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