What is a Cleanfluencer?Posted by Assured Cleaning Services Ltd. on November 6th, 2019 Influencers come from many backgrounds, from teenagers vlogging in their bedrooms, to celebrities who employ professional film crews to help produce their content. Influencers are present in almost all industries, from niche art movements to widespread topics such as food, fashion, fitness and beauty. Particularly popular influencers can make significant money from what they do, with some earning thousands of pounds from just one post. Big brands will often align themselves with these trends, asking influencers to talk about a product or service in their posts. One of the more recent lifestyle trends to sweep through the various social media platforms revolves around home cleaning and tidying. Author and TV star, Marie Kondo is one of the pioneers of the ‘clean scene’. She now commands a following of over 3 million people on Instagram, where she regularly promotes cleanliness and tidiness as a way to increase happiness and wellbeing. Along with TV series’ such as ‘How Clean is Your House’ featuring Kim and Aggie, people like Kondo have paved the way for other cleaning and tidying bloggers, earning them the name ‘Cleanfluencers’.
Popular cleanfluencers include Sophie Hinchcliffe, a 28-year-old hairdresser from Essex with 2 million Instagram followers, Lynsey Crombie with over 100,000 and Gemma Bray with close to 150,000 followers on the platform. While cleaning and tidying might seem dull to many people, there are a growing number who find inspiration in the posts of cleanfluencers, not just on a practical level, but also as a way of self help and improvement. When it comes to commercial cleaning jobs, a good professional cleaning company is needed. Assured Cleaning are a leading commercial cleaning company offering cleaning services in the North West of England. Their key services range from daily office cleaning, to end of tenancy cleans, window cleaning and specialist cleaning tasks including chewing gum removal, steam cleaning and annual floor maintenance programmes.
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