How To Become SEM Specialist?

Posted by SQUAD Digital on November 7th, 2019

You might have heard the word SEO or digital marketing many times. You have also heard SEM, and like other people, you might be thinking that SEM & SEO are almost the same. And becoming an SEO specialist is just like becoming an SEM specialist. But let me tell you that you are wrong. SEM is a bigger part of digital marketing and SEO is a sub-part which falls under the SEM category. Thus, it is a bit tough to become SEM specialists then SEO specialists because it needs years of experience to achieve this designation. You can directly also take the SEM training in Mumbai where practical work and live projects will provide you with enough experience in your resume.

But let's first understand

Who is an SEM Specialist?

An SEM specialist is a person who is committed to performing data-driven marketing activities. SEM specialist is always passionate about their work and has immense knowledge about SEO, PPC, Web Analytics, and more. He or she as specialists has excellent organizational and managerial skills to handle their task. Not only this, but they also introduce their new strategies and researched work with their team to get more organic and paid traffic.

SEM Specialist Skills –

Here we have mentioned all the important skills an SEM specialist must-have. 

• Amazing Organizational Skills
• Able to handle technical work
• Search Engine Optimization
• Pay Per Click
• Good Writing skills
• Excellent Communication Skills
• Handle Statistics, Data, and Analytics

SEM Specialist Responsibilities –

The role of SEM specialists is very crucial in a company as they are responsible for the overall growth of the business, generating more ROI, revenue generation, lead generation, quality traffic, and many more.

Some of the tasks that SEM specialists undertake are:

• To monitor the Click Through Rate, Cost Per Click, and other metrics.
• Fulfill the targeted metrics, generating leads and traffic and sharing the necessary reports with the higher authorities and clients on a uniform period of intervals.
• Must come up with optimization ideas for new accounts. 
• Know how to use GA and GWT wisely and taking the full advantage of it.

An SEM specialist performs many activities on a daily basis day. Thus their special set of skills needs to be used in diverse ways.

• Powerful Communication through Email
• Thorough Research
• Content Creation 
• Search Engine Optimization
• Pay Per Click
• Analysis of Data and Statistics of a website.

Educational Requirements –

As of educational requirement bachelor's degree along with experience of one to two years, is required. If candidates are interested, then they can also go with various training courses in Mumbai.

Salary Expectation –

As an SEM specialist, the highest expected salary is around INR 4,78,000 at the top level, and the average can be INR 3,65,000.