Over The Top Content Market 2019 Segments, Growth, Size and Trends by Forecast t

Posted by Kiran on November 13th, 2019

Over the top ContentMarket Scenario:

Over-the-top services including voice telephony, SMS, television, etc are basically potential substitutes for traditional methods of telecommunications. OTT is a term used for delivery of content over the internet, without having to subscribe to cable or dish TV.

Acknowledging the outstanding growth, the market is witnessing currently, Market Research Future (MRFR) in its recently published study report asserts that the global Over The Top Content (OTT) Marketwill reach over 87 BN USD by 2023, registering a staggering double- digit CAGR of 14% from 2017 to 2023.

Content personalization is a primary driving force behind the growth of the OTT content market. Moreover, the data-driven approach for creation of content keeping the preferences of intended audiences in the view which saves an immense amount of time spent searching a specific content drives the popularity of OTT. Additional driving forces positively impacting the growth of the OTT market include technology, payments, and partnerships.

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Over the Top (OTT) Content Market Segments:

MRFR has segmented the report into four key dynamics for an easy grasp;

•          By Content Type: Voice over IP (VoIP), Texts & Images, and Music streaming among others.
•          By Deployment: On-Cloud and On-Premise among others.
•          By Device/Platform: Gaming consoles, Smartphones & Tablets, Smart TVs, and OTT streaming devices among others.
•          By Regions: Europe, North America, Asia Pacific, and Rest-of-the-World.

Over the Top (OTT) Content Market Geographical Analysis:

The North American region is projected to retain its dominance over the global over-the-top content market. Factors such as the high-speed data connectivity, the presence of well-established content providers, and the proliferation of smart connected devices like smartphones are fostering the market growth in the region.

The over-the-top content market in the Asia Pacific region heading with the rise in OTT content providers is expected to show positive growth over the forecast period.

India among other Asian countries is becoming a hub for foreign investors of OTT platforms owing to the dropping prices of smart connected mobile devices and the proliferation of OTT platforms.  OTT platforms have been sweeping the Indian market with great content

As data prices and device costs for smartphones have fallen, India has emerged as a key market for over-the-top (OTT) content, attracting players across the spectrum to set up shop.