Web Analytics Services - Why Are They So Important?

Posted by fareed shakir on November 16th, 2019

Online business is highly dynamic and competitive. Therefore, to be successful in this business, one needs to be one step ahead of the competition. Gone are the occasions one when one was very happy to see more visitors on his / her site. Web analytics services have evolved a great deal in recent years. Now business owners are unhappy by just more "hits" on their sites. They are more keen to have maximum return on investment (ROI).

To obtain maximum return on investment, one needs to smartly employ the internet analytics services to one's advantage. If you're a newcomer to this field, your may be pleased simply to see more hits or visits on your own site. But these records doesn't give complete picture concerning the performance of one's site. What if more hits are accompanied with high bounce rates and low conversation rates? This demonstrates web analytics must be drilled down deeply in order to get all relevant and important information about your valued visitors.

Normal bounce rate of 10 to 15 percent is very OK as each site has some bounce rate but high bounce rate should indeed be considered a reason for concern. There could be two reasons for high bounce rate on your own site. Either you are attracting wrong traffic on your internet site or the content of one's website pages is not attractive to your visitors. Drill down to understand which key word was typed by the consumer to come quickly to your site. Then consider the content of one's webpage. If key word is not matching with the content of one's website pages, it means you are attracting wrong traffic to your site.

However, if key word is applicable and still you are facing high bounce rate your webpage content might not be satisfying the queries of the visitors. In cases like this, you will have to rework your webpage content.

Web analytics services involve far more than the mere analysis of traffic reports. They include understanding the profile of visitor, click stream analysis, path analysis, return on investment analysis, log file analysis, meta tags analysis, URL analysis and a great deal more.

You might not have the ability Business Analytics Services to do all the above jobs single handedly of your own as you will have your own preoccupations and pressing commitments. Therefore, maybe it's a good plan to hire the services of a specialist web analytics consultant. The individual or firm will do all the required homework for you personally for a fee. It could be the responsibility of the internet analytics consultant to offer you all relevant reports in easy to understand format.

You may ask your web analytics consultant to offer you the list of IPs from that you are getting traffic. Then you may ask him to filter down your own IPs from that list to ensure that you may get reports of unique and external visitors who stumbled on your site. Moreover, the consultant should come up with innovative solutions like how he could increase the "stickiness" of your internet site or what revenue you lost or earned from each of one's visitor. Intelligent implementation of web analytics services will give you good returns in reasonable number of time.