Deconstructing Design: 4 Iconic Logo Designs to Look out for

Posted by saypan on November 17th, 2019

Every brand needs an identity to flourish. A personality that defines what the brand does, who does it cater to, and why anyone should invest in it. And do you know the smallest unit that can pretty much sum up a brand for anyone?

Its logo. The simplest element of its identity.

There’s a lot of efforts and thoughts that go into creating a great and timeless logo. Something that can define a brand for the years to come. The success of these logos and brands are evidence of the importance of a great logo design. And today, we’ll be looking at 4 exceptionally great logos that all of us can learn a thing or two from.

The company started off with a simple logo with a small case g and e. A logo that has survived the test of time, albeit with some minor cosmetic tweaks over the years.

Changes such as the inclusion of a circle around the letters g and e to signify a growing global presence. More so, the circle has swirls to the inside, pointing towards the four directions of the compass. Another subtle hint to GE’s reach and expertise in different directions, not just geographically but in terms of domains.

Amazon

Started in 1994 by Jeff Bezos as an online bookstore, the company went by the name ‘Cadabra’. Within a year, the name was changed to Amazon and the company touted itself as ‘Earth’s biggest bookstore’.

Fast forward to today, Amazon’s logo is one of the most appreciated ones. While the logo in essence still says Amazon, it’s the extra touches that make it wonderful. First, there’s the yellow arrow that goes from A to Z in the name. It signifies how they take care of all customer needs, right from A to Z. And second, the arrow/arch very much resembles a smile, coinciding with Amazon’s tagline of “delivering smiles to customers’ doorsteps”.

Not to forget, the colour yellow (of the arrow) also represents positivity, energy, and happiness. Isn’t this an all-round feel good logo, yeah?

Toyota

From the time Toyota was started, it stood for something simple yet strong: customer’s happiness and superb quality. As time progressed (50 years since its birth, to be precise), Toyota came forth with the current iteration of its logo. The one we see and know Toyota for today.

The current logo again follows into the most basic virtue of simplicity yet speaks volumes about the brand. First of all, the white background of the logo, representing Toyota’s ‘infinite value’ system. Added to its core values, innovation, integrity, great value, and the joy of driving define the brand. Add to that the three different oval rings, the two interesting ones inside representing the customer’s and company’s heart. Together, they form a T, representing the brand Toyota. And the outermost ring representing the world in unison with Toyota, and of course, a steering wheel.

Talk about some heavy symbolism.

Lufthansa Airlines

The final subject for today is the iconic German airline, Lufthansa, and its logo, a crane in flight. A symbol that has remained unchanged since it was adopted by the company in 1926. The crane in flight originally represented the coming true of the dream to fly as effectively and efficiently as birds. Birds, that have actually been the inspiration for mankind to invent airplanes. Especially the crane, that represents stability and strength.

The symbols alone do just half the job. The logo features the colours white and dark blue (and earlier, gold), signifying the premiumness of the brand and its services. This logo makes incredible sense for the premium German airline, whose name also holds immense significance.

And we shall see you in the next round up of logos.@ Saypan is best logo design agency in Pune